dgupta5150 on September 4th, 2010

As you may have noticed, there is a tremendous amount of recycling on Twitter, and I don’t mean in the eco-friendly way. Followers come and go. One would assume you want to keep as many as you can. Let me begin by saying I’m not an expert in marketing, Twitter, Facebook, social media, social networking [...]

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Continue reading about Prevent the Twitter Unfollow: Tips from a Twitter User

dgupta5150 on September 2nd, 2010

Free is everywhere! We get free food samples at our supermarkets. We get free ebooks when we opt in to someone’s list on the Internet. On iTunes, most if not all podcasts are free, and there is always a selection of shows, music, and audio books that are free. We get free trials of software [...]

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Continue reading about Marketing as “Free for All” by Nitin Aggarwal

dgupta5150 on September 1st, 2010

The What and Why of Formulists When you get started with Twitter and as you become more active, the people you choose to follow, and the people who choose to follow you, provide Twitter’s value but also its toughest challenges. These challenges involve finding the right people to follow and sorting through them all once [...]

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Continue reading about Make Twitter Listings like way Easier – Kevin Ishiguro

dgupta5150 on August 30th, 2010

What makes you think that putting a quarter page ad in a local magazine still works?! A few short years ago everything changed in the marketing world. How we  communicate changed. Modern marketing and branding did a complete 180. The real “brand” of a company became fluid, like a school of fish avoiding a predator [...]

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Continue reading about Not Staying Innovative Hurts by Richard Harmer

dgupta5150 on August 27th, 2010

First, a little context.  I have been quite lucky in the world of business; I had successfully bootstrapped, and eventually sold, a business I had started back in 1993. But starting anew business, Research Rockstar, in 2009 was quite different.  Especially in terms of marketing. After all, back in 1993, we didn’t even have our [...]

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Continue reading about What happens when you Hire a Social Media Charlatan

dgupta5150 on August 26th, 2010

Experience from Mary Marriott, Just Ask Mary, Bookkeeping and Beyond www.justaskmary.com 702-221-2236 mary@justaskmary.com What was your experience? It was difficult finding someone that was on the cutting edge that stays up with the technology and applications.  Things seem to be changing constantly.  Also, finding someone that would talk in laymen’s terms seemed few and far [...]

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Continue reading about Experiences with Hiring a Social Media Consultant

dgupta5150 on August 26th, 2010

Advertising Agencies are Social Media Posers: Not 24DP!

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Continue reading about Advertising Agencies are Social Media Posers: Not 24DP!

Nikki recently worked with Small Act social media consultants to develop and implement a social media strategy surrounding Restrepo, a war documentary from National Geographic Entertainment. Why did you decide to hire a social media consultant? Research had shown us when it comes to marketing films, social media is of paramount importance. We don’t have [...]

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Continue reading about Interview with Nikki Lowry, Director of Film Marketing and Outreach, National Geographic Giant Screen Films

dgupta5150 on August 24th, 2010

Blogosphere is currently much more crowded than ever before. Blogosphere is experiencing a substantial increase in the amount of content that is getting published every day. By the time you’ll finish reading this article blogosphere will be having 1000 new blogs and tens of 1000’s of posts. When the new content is being generated at [...]

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Continue reading about Why every blogger should network in Blogosphere

dgupta5150 on August 22nd, 2010

My name is Brian Flores; I am a positive hip hop artist from Raleigh, NC. I have been using several types of marketing tactics over the years and have noticed that the vast majority of my exposure and up and coming popularity has been through word of mouth and networking; however, combining social media with [...]

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Continue reading about Brian Flores – Hip Hop Artist using Social Media Promotion