Amy Marshall

Amy Marshall



What are the reasons for having employees work from home?
  • Quality of life
  • Get lots of work accomplished
  • Expense

What are the biggest challenges from employees working from home?

  • Hard to collaborate spontaneously
    • Need to make efforts to bring the team together, which sometimes is in activities outside of work
  • Sometimes face-to-face interactions are better
  • Building relationships is more difficult

What are the biggest advantages from employees working from home?

  • Employees can have a life balance, and we can see it in the team’s enthusiasm and passion for their work
  • Employees get a lot of quality work accomplished
    • Even when the employees come in the office to work, we don’t have a “cube environment.” Our office is set up with various “work spaces,” which creates a more open and appealing work environment.

What do employees like the best about working from home?

  • The flexibility of managing their schedules
  • Experience gained from organizing their own schedule and workload
    • Opportunity to work in an environment that’s comfortable for them- whether that’s a coffee shop or a home office

Do you save the company money by having this model?

  • We do save some expenses.  We don’t have phones and cubes. But for employees that talk with clients regularly, we do pay for a portion of their phone bills.  Plus, we can afford to have a smaller office space because we don’t have cubes setup.

How do the employees build relationships with each other?

  • We do a lot of lunches and outings all together and in smaller team groups.
    • We try to plan a full company outing every few months.  Sometimes it’s something personal and fun, sometimes it’s interacting in the community or doing charity work.
  • Employees meet in teams at the office frequently.

What tools do you use to keep everyone connected and efficient?

  • All work is managed through a project management system and hours are monitored by the client. This is great for the right person that is disciplined enough to get their work done. Employees have to be available during business hours unless otherwise noted.
  • We use all the online tools like the web project management system, Google Talk, Google Docs, Google Calendar, Quickbooks, online social media analysis tools, online PR tools, online CRM tools to manage the day-to-day information and schedules.
  • To make this work, we have “systems” in place to keep things on track, such as booking conference numbers and conference rooms at the office, letting people know if you are stepping out for a few minutes, etc.

Do you have to look for certain characteristics in employees because of the work at home environment?

  • YES! We need people that are self-motivated, have a strong work ethic, excellent communicators and can manage their workload.  We rely heavily on referrals, too.
  • We always talk in depth about our work environment and “intense” team members during the interview.  We’ve actually had people tell us this isn’t for them.  They want a go-to-an-office job.

What do your clients think about the work from home environment?

  • Honestly, clients are curious at first.  They wonder if they are getting their money’s worth.  But once we show them they have access to everything we are doing for them, and they visit our office, they appreciate it because we aren’t passing the huge overhead costs of an expensive office space on to them!

Webbed Marketing started in 2006 with one guy, Bill Balderaz, from his kitchen table. Bill left his corporate job to pursue his passion for Internet marketing and create a new work environment that offered more of a balance in his life. From there, he has grown the company to 15 people strong, all while keeping that work-at-home balance. Webbed Marketing has grown from working at Bill’s kitchen table, to Panera Bread meetings with free WiFi, to a part-time office space, to a full-time, professional office space. But even though the space is full time, the employees at Webbed Marketing continue to have the flexibility to work at home and make their own schedule. All work is managed through a project management system and hours are monitored by the client. This is great for the right person that is disciplined enough to get their work done. Employees have to be available during business hours unless otherwise noted. We use all the online tools like the web project management system, Google Talk, Google Docs, Google Calendar, Quickbooks, online social media analysis tools, online PR tools, online CRM tools to manage the day-to-day information and schedules. To make this work, we have “systems” down to keep things on track, such as booking conference numbers, conference rooms at the office, letting people know if you are stepping out for a few. This works great for providing people the flexibility to work in the environment that works best for them. They can work in the office if they want to, or at home if they need “heads down, uninterrupted time.”

The down side to this work-at-home environment is we are rarely all together at the same time. We lose out on the social side of work to a degree. We remedy that by having quarterly company outings that range from bowling, to canoeing, to Frisbee golf, a scavenger hunt, to just grabbing lunch or dinner. We have to work hard at this side of the situation.

However, if you asked any of the employees if they want a typical office environment (which we have), they all say “NO” loud and clear.”

Posted by Deepak Gupta.

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