Branding
Your company logo is everywhere, from the sign outside your office to the business cards you hand out and the corner of every page on your website. This one small piece of graphic design is the heart of your brand identity. Having a strong logo that captures what your business is about gives you credibility [...]
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Dating and marketing. These two words are probably not the ones that you would usually pair with each other. Yet, as unlikely as it may seem, getting or meeting a date in trade shows and other marketing events isn’t all that unthinkable. In fact, trade shows and product launching days are some of the best [...]
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QR Codes are the most popular way to lead users and customers from offline content to an online interactive experience using nothing more than a Smartphone. While the QR Code is a great tool for customer engagement, their unappealing, meaningless computer generated design offers no incentive for people to like them, let alone interact with [...]
Have an interest in the martial arts? Want to have your own instructor you can carry around with you wherever you go? Want training on demand for a fraction of what local schools / dojos are charging. That is where www.KarateTrainingAtHome.com comes in. I have actively trained in the martial arts since the early 80’s. [...]
With advances in technology, the world of coupons–which once consisted largely of simple flyers stuffed in newspapers–has advanced as well. Today there are numerous ways to save. One of the methods some stores are using to help bolster their business involves harnessing couponers’ desires for a good deal through the use of loyalty cards and the offering [...]
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To some extent marketing is about creating scarcity where there was none–even if that scarcity is merely psychological. As such, marketing basic necessities that are traditionally thought of as banalities, and which are available in abundance is always a challenge. Is marketing a water filter the same as marketing any other product? For years, manufacturers [...]
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If you’re looking for a way to promote yourself or your business should look no further than social media. Thanks to various apps and programs that allow people to streamline the way they follow conversations on social media networking sites, people who may never have used these sites before can jump in and follow conversations [...]
The most effective online marketing requires a diversified approach. It’s not enough to, for instance, pour every ounce of your energy into ranking high in organic search for a handful of keywords. Nor is it going to work for you to focus your efforts solely on banner ads. Email marketing only works well if you [...]
In a recent TED Talk, biologist and journalist John Bohannon proposed in a very unique manner that more creativity needs to be used in the workplace. Using dancers to illustrate his point, this creator of the Dance Your Ph.D. contest feels that traditional methods of conveying information in the workplace, such as PowerPoint, are a [...]
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How to Dominate the Field Just like all-star athletes, booming businesses are made through big plays and going beyond what is expected of them. Neither businesses nor athletes become well-known for their average results, but for what they do on the field that is beyond average. It is the exceptional moments that really make or [...]
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