Case Studies
When Deepak asked me to write an article on how marketing and dating are the same, I giggled to myself. I have known how they are so much the same, and even share with clients. The truth is, the way you do one thing, is the way you do everything! For any entrepreneur to be [...]
Continue reading about How are finding love and marketing alike by Antoinette Cabral
Any popular affiliate tracking software can easily track online purchases. However, it becomes a different story entirely to track off-line sales. You may find the following information useful if your business falls into the category of off-line purchases. In our business, affiliates send out e-mails to their lists inviting people to a seminar. At the [...]
Continue reading about How to Track Off-Line Affiliate Sales
A Problem of Perception: Dot-coms vs. Social Media Marketing Ever since the buzz about the ‘coming tech bubble’ started – roughly speaking, sometime in the last month—I’ve noticed myself having this conversation a lot: Some Guy: Where did you say you work again, man? Me: I work at [a locally well-known marketing and SEO company.] [...]
Continue reading about The Next Tech Boom: What’s Changed Since the “Dot-com” Era?
I run a content marketing and online publicity startup, called SixEstate Communications. We have a full-time team of three. I’m located in NYC; my partner, Steve, is in Virginia; and our head editor and publicist, Tatyana, is in New Orleans. We also work with a network of freelance journalists and editors scattered across the country. [...]
Continue reading about Using Skype To Collaborate, Train & Sell
I own three businesses and each one of them have benefited from the use of Skype in different ways. In our consulting business, www.SellYourTvConceptNow.com, we work with creative people who have the dream of seeing their own show on TV. People all over the world have created great ideas, but don’t know what to do [...]
Continue reading about Skype Cuts Costs and Increases Business
Back in 1910, the first concept of Skype was called a telephony. Then there was the Star Trek generation with more forms of communication imagined. Skype had to wait until 1991 when Tim Berners-Lee and the W3C developed the www. Then we had to wait a bit longer for dial up to become high speed [...]
Skype is the ‘Jetsons’ philosophy for communications. I started using Skype to talk ‘eye-to-eye’ with my sister across the country. Then, when I found it was more than a novelty, I began to encourage various colleagues to get on Skype. At first, using the tool was a bit uncomfortable, because I didn’t know how to [...]
Continue reading about How Do You Use Skype To Improve Productivity? by John Cummings
Why are sports a seemingly universal frame of reference in Life? What takes place on the football field, racquetball court, or during the yearly Masters Golf tournament has startling contrasts to how Marketing works in the world we live in. The world of sports is quite a panorama of “Life lessons” that if understood can [...]
Continue reading about Sports and Marketing: The Similarities of the Process
Athletes have many skills and qualities that translate outside of the sport environment to be able to produce success in business and in marketing. Teamwork, goal setting and goal achievement are obvious traits, but what are some of the qualities less spoken about. An ability to react quickly to circumstances – an athlete has [...]
Continue reading about What does Sport have to do with Marketing? — by By Annette Huygens-Tholen
With High Fuel Prices, Are Face-to-Face Meetings Necessary? With much work to do and so many online tools and options, face-to-face meetings could easily be a thing of the past. However, making a connection is important and some conversations are more effective in person so when you do get on the road for those meetings, [...]
Continue reading about With High Fuel Prices, Are Face-to-Face Meetings Necessary?
