Case Studies

dgupta5150 on February 24th, 2011

Business executives disadvantaged by the recession are turning to consulting to create their own economic recovery, and Jennifer Leake CMC® (Certified Management Consultant) is intent on helping them make the transition a smooth one. Jennifer Leake is the founder of Consultants Gold, an online community and resource center that helps independent consultants learn the skills […]

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Continue reading about Business Execs Can Escape Recession Woes By Becoming Consultants

twc on February 19th, 2011

As you may know, federal law protects job seekers and employees who are  40 years old and older. This protection falls under the Age Discrimination in Employment Act (ADEA).  As a job seeker, it can be very hard to prove age discrimination. A savvy employer knows how to run a recruitment and selection process that […]

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Continue reading about Job Searching Over 40

Earlier posts on this blog have enthusiastically endorsed the idea of using Twitter for customer service.   Virgin, British Airways and other airlines have used it very successfully.  I even have friends who swear by it when they have to meet a plane.   There has been talk about a better response from businesses that have previously […]

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Continue reading about Elizabeth Hendry: Should Your Business Use Twitter for Customer Service?

dgupta5150 on February 15th, 2011

When was the last time you sold to just one person? For the B2C marketer, the answer is everyday, but B2B marketers it is pretty much never. That is just one of the big differences between B2B marketing and B2C marketing, and these differences are amplified when it comes to online marketing. Although B2B buyer […]

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Continue reading about When was the last time you sold to just one person?

dgupta5150 on February 9th, 2011

Investors seeking higher returns, often (ex)entrepreneurs who possess special skills or relationships, sometimes look to non-traditional investments such as start-up companies.  We like to call what these highly aspirational individuals do “Angel Investing”. Wikipedia definition of an “Angel Investor”: An angel investor or angel is an affluent individual who provides capital for a business start-up, […]

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Continue reading about Devon George: What is Angel Investing?

dgupta5150 on February 8th, 2011

Have you ever really looked at a spider-web? It has all these attachment points along it’s outer rim, and then it has silk like threads going across the center. What if you looked at your marketing strategy as creating a spider-web whose goal is to get a prospect’s mindshare for so long that he realizes […]

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Continue reading about Create a Marketing Spider-Web for Lead Generation

KimAdes on February 4th, 2011

At first, I thought that all it was going to do was help me to be a better coach.  Little did I know that I was only scratching the surface of this accidental discovery. I began my coaching business about 6 years ago.  I had a strong instinct about people, but I had absolutely no […]

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Continue reading about JournalEngine™ – a powerful marketing surprise.

dgupta5150 on February 2nd, 2011

So I keep hearing the term “Cloud Computing” and have no clue what it is.  Well, I decided to find subject matter experts and my first guest is Brian Pitre of Tech Stocks Rock. Let’s hear what Brian has to say: When attempting to understand most technology, it helps to know that technology runs in […]

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Continue reading about What is Cloud Computing? by Brian Pitre

Steve Lamb (Twitter: @nevexvtsteve) is the CEO of NEVEX Virtual Technologies (www.nevex.com), a Toronto-based technology firm that specializes in application acceleration software for a diverse array of enterprise clients. A successful serial entrepreneur, NEVEX is Steve’s fourth entrepreneurial endeavour. He exited his previous three companies for nearly $300 million by the early 2000s, and holds […]

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Continue reading about NEVEX CEO Steve Lamb discusses his billion-dollar patent lesson

dgupta5150 on January 27th, 2011

Generating leads is about going about it the right way as well as putting in the effort. So very many owners create a web site, print up their business cards, developed brochures, put an ad in the yellow pages and sit back and wait for the phone to ring. Many micro businesses utilize social networking […]

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Continue reading about Robert Papes and his Best Practices for Generating Leads

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