Mobile Marketing

What did you do before becoming a Mobile Marketing and Digital Strategy Guru and how did you get into that industry? Prior to my current entrepreneurial role with L7z Group, my day-to-day career was in the corporate world where on the business side I managed, implemented and solved digital strategy challenges in technology with both […]


Continue reading about Gonzalo Araya, Principle, Chief Creative & Analytics Officer at L7z Group *pronounced: “el-sevenz”

dgupta5150 on December 22nd, 2010

Swirl Solutions offers iPhone, iPad, BlackBerry and Microsoft training so we know a little bit about how smart your phone is.  Our tag line says it all with: “You don’t know what you don’t know”.  True, right?   Are Smart Phones Really That Smart?   I believe that people and organizations have to take some responsibility to […]


Continue reading about Are Smart Phones Really That Smart?

dgupta5150 on August 30th, 2010

What makes you think that putting a quarter page ad in a local magazine still works?! A few short years ago everything changed in the marketing world. How we  communicate changed. Modern marketing and branding did a complete 180. The real “brand” of a company became fluid, like a school of fish avoiding a predator […]


Continue reading about Not Staying Innovative Hurts by Richard Harmer

dgupta5150 on August 20th, 2010

I hate to sound like a weatherman, but the storm is coming. Unlike the weathermen here in Seattle, I can say with confidence that this storm’s arrival is guaranteed. Some have tried to convince me otherwise, telling me that the excitement over text message marketing has already passed or has reached its peak. I don’t […]


Continue reading about Text Message Marketing – The Storm is Coming!

dgupta5150 on June 30th, 2010

Since Smart Phones are on the rise, so are mobile apps. Here is a brief overview about the location-based service – Foursquare: Learn how to use Apps and other forms of Inbound Marketing to bring business to you.


Continue reading about Mobile App – What is Foursquare?

dgupta5150 on May 2nd, 2010

The American Marketing Association was honored to have Bryce Marshall, a Mobile Marketing Guru speak at one of their events.  Luckily, I was able to catch him on the way out for a post event wrap up; What were attendees expected to learn at this event? Attendees  learned the essentials of mobile marketing, from the […]


Continue reading about Post Event Insight with Bryce Marshall of Knotice

dgupta5150 on April 11th, 2010

So the next big thing in Marketing is Mobile Marketing also known as Direct Digital Marketing. I’ve been subscribing to RSS Feeds from blogs such as: and even attended Digiday: Mobile to learn from experts.  Here is a video explaining this concept in a more formal manner – Posted by Deepak Gupta.


Continue reading about What is Mobile Marketing? What’s the Big Deal?

dgupta5150 on February 28th, 2010

Now that I posted a introduction on Mobile Marketing last month, you are probably asking the next question – how do I implement Mobile Marketing into an actual Campaign. Here is a video providing some insight – Posted by Deepak Gupta.


Continue reading about How to Launch a Mobile Marketing Campaign

dgupta5150 on January 30th, 2010

I was fortunate enough to find this presentation on SlideShare from Acxiom on the State of Mobile Marketing. If you take a look at these slides, look over the trends and are a savvy marketer, you know what you need to do – The State of Mobile Marketing View more presentations from Acxiom Corporation. Use […]


Continue reading about Interesting Facts: The State of Mobile Marketing

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