Networking
Twitter is still a very new medium, and one which people haven’t really gotten to grips with just yet. There is plenty of talk about how to build up followers, and you can even buy followers by the thousand… So really, if all you want is to have as many followers as possible, you don’t [...]
In today’s market, it’s not uncommon to find that people need to take a position well beneath their usual and customary occupation in order to keep food on the table and a roof over their heads. While it may seem counterintuitive, it’s really not: the key is to get the job without destroying your future [...]
One job, hundreds of applications – What does the graduating MBA do to standout? A childhood friend of mine recently mentioned how he had come to meet a very diverse set of people. Be it a coffee shop, the bookstore or a grocery aisle – He said wherever there is a ‘queue’ therein lays the [...]
Continue reading about WE ARE CONNECTED, NOW WHAT? By Vikram Moorjani
All of us have to network for most things in life. It’s how most business gets done. Many of us are very shy, introverted people who have a fear of networking – in person, by email, by phone, or in groups. In any job or other role that you’ve had, you’ve networked. You may not [...]
My friend Vikram and I have had many chats about networking and I offered him a chance to offer a guest post on the topic – The years in business school, you get to see a lot of the good and the bad when it comes to networking. The economy has definitely created a new [...]
Continue reading about Relationships Yes, Connections No by Vikram Moorjani
What is BobCarMedia? BobCarMedia is an experiential, mobile marketing tool that allows potential consumers to “test drive” products or services outside of the traditional retail environment. BobCars are sleek, brightly colored, eco-friendly cars that function as mobile showrooms. Each car is equipped with trained brand ambassadors that educate and empower the customer and deliver a close, one-to-one interaction with the [...]
Continue reading about Interview with Benjamin Cohen, CEO and Founder of BobCarMedia
I was lucky enough to connect with Career Guru, Darrell Gurney, who shed some light on how inbound marketing and lead generation are similar to managing your career. Let’s hear Darrell’s take – Backdoor Job Search keeps you out of the box…because you’re not looking for a job! What does “backdoor” mean? It refers to [...]
Continue reading about An Out of the Box Job Search Strategy: Don’t Get Into the Box!
What did you do before becoming a Mobile Marketing and Digital Strategy Guru and how did you get into that industry? Prior to my current entrepreneurial role with L7z Group, my day-to-day career was in the corporate world where on the business side I managed, implemented and solved digital strategy challenges in technology with both [...]
Richard S Deems, PhD, co-author with daughter Terri A Deems, PhD, of the new 5-Star book, Make Job Loss Work For You – Midwest Book Review wrote “… is a must for anyone who wants unemployment to only be a transition;” and the 5-Star book Leading in Tough Times, on Microsoft’s recommended reading list; and [...]
Continue reading about Getting Noticed in a Tight Labor Market
In the book The Tipping Point by Malcolm Gladwell he references “connectors”. To me and specifically what I do for a living, connectors play a vital role in developing brands and bringing people together. Because of how we function today in society and as a species connectors are even more important now than ever. For [...]
Continue reading about A Connector’s World – Connecting and Kindness

