Zachary Weiner

Zachary Weiner

Can you give us your Background and why you are qualified to discuss mobile Marketing and Inbound Marketing?

My name is Zachary Weiner (I am the CEO of a full-service interactive firm LuxuryReach Inc www.luxuryreach.com ; twitter: @luxuryreach we are experts at marketing strategy, emerging media marketing and advertising consulting and offer quite a lot of services in these regards. We have been planning campaigns for years and tend to focus on cross-platform integration.  mobile media has been our latest focal point and so we have opened up a full division to address growing demand. Our experience with traditional ad planning, Event marketing and experiential marketing has really given us a leg up on a lot of these new “buzz-word” media/marketing gurus that are popping up who don’t have the foundation of marketing knowledge.

How can a company merge mobile strategy with inbound marketing?

The possibilities here are endless and only limited by one’s own creativity, mobile allows for individuals to be reached anywhere and more importantly geo-graphically targeted. Social media allows these users to share and interact with messages they receive on an organic level. It’s basically what marketers have always dreamed  would occur. We are already putting on campaigns that cross-integrate  microsites with mobile, twitter and facebook and I believe you can cross-integrate about everything.  We have a lot of individuals in the offline marketing industries who have been worried about their own business survival, but it’s not that offline platforms are going to die- they are going to be reborn with greater capabilities because mobile campaigns can breathe new life into older models.

What sorts of clients can best utilize mobile media?

Currently we see a lot of “Big Brands” using a lot of wireless campaigns such as in-app Advertising, mobile ad networks, app creation and other forms of wireless integration, but in reality it’s the small companies, and local retailers who are really going to be able to benefit from the technology. It gives these small sized corporations an enhanced reach and the ability to engage local users in a manner that is more cost efficient then print or television and more geographically engaging than traditional  advertising. Further information can be found in our most recent PR.

Do you believe it will be expensive for clients to integrate Mobile marketing with social media?

If brands and companies set themselves up the right way, it should be an incredibly cost effective methodology. Many social media campaigns after setup should be free from an “Advertising” standpoint, because one does not need to pay for each facebook update, each twitter update, or submissions to blogs. If a company were to build a Mobile App on a onetime basis they have a fee and then they have some minor fees to deploy and market the app to the public- After that the marketing campaigns can potentially become free. It’s like being able to utilize a television commercial over and over again, but with new creative all the time and at no cost. Once the technology is setup and implemented, it allows companies to utilize both platforms in conjunction with one another at no “Advertising cost” These companies can configure all kinds of differing campaigns using their mobile app while constantly changing their social media interface. Amazing huh?

Contact Zach:   Zach@luxuryreach.com or on Linkedin.

Click here for a Free Social Media Evaluation.

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15 Comments on Combining Social Media with Mobile Marketing by Zachary Weiner

  1. Mike says:

    I think social media marketing is still better than mobile marketing. Surely your idea should be praised. I should think about it.

  2. I think what’s also key to know about internet marketing, especially concerning social media and networking, is that it takes time. People expect instant results with minimal loss of money, but in order to get that good ROI on these sorts of marketing, you have to be in for the long haul. Weiner says in the interview that companies have to be willing to put down a little bit of money up front to build these initial sites and apps, and a lot of people aren’t willing to do that, yet they still expect results.

  3. Social media work as a volatile for mobile marketing and i think it is a good stuff to aware targeted customers about your app.

  4. Gintare says:

    it is so true.. i agree with that

  5. Dana Lynch
    Twitter: AmpMobileApp
    says:

    Social media is becoming an integral part of every internet marketer’s marketing plan. Google is even advocating the use of social media to increase one’s website’s SERP rankings.

  6. Zack,
    Your article regarding the usage of social media in marketing strategies is helpful.You nicely describe the integration of mobile marketing and social media. Thanks.

    Mosharraf

    Buy face book likes

  7. every small business should have an sms campaign

  8. Good site you have got here.. It’s difficult to find excellent writing like yours these days. I seriously appreciate people like you! Take care!!

  9. Lenny says:

    social media is getting better which we can access anytime, anywhere and its more favorable to us especially to business.

  10. Rory Idriss says:

    Thanks for the Social Media info! It will really help me with my Vernon Internet Marketing company Megabit Marketing! Thanks again!

  11. SMS Marketing says:

    Great work with bridging the gap with social media and mobile marketing Zach. Good stuff!

  12. This article is indicating the usage of social media in marketing strategies and may be they coming decade belong to the mobile advertisement

  13. Social media is slowly migrating to heavy mobile usage, so this is a smart integration!

  14. […] This post was mentioned on Twitter by MobileMarketWow, Brady Media and others. Brady Media said: #mashable #mediapost Combining Social Media with Mobile Marketing by Zachary Weiner: Can you give us your Backgr… http://bit.ly/hQDRKQ […]

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