If you are a man who is interested in women, dating and marketing are alike because just like a man has to court a women he has serious intentions about, a business owner must court his/her target/niche market. If you are a woman who is interested in dating men, you know that men are mostly visual creatures and are therefore first attracted to a woman by what he SEES. So, in marketing your business you know that first impressions count. Whatever it is that your potential customer will see first (your website, blog, newsletter, etc.) must be full of content and visually appealing.
Carmin Wharton is a home-based business expert and the founder of e-BlackWomenNetwork.com, a membership community designed to take businesses owned by women from start up to prosperity. Carmin’s mission is to help women earn what they’re worth and make it big in their home-based business on their own terms. Carmin is also the published author of a relationship memoir, Lessons Learned: While Looking for Love in All the Wrong Faces.