Your brand is the face, definition and representation of your company all in one. Branding is extremely important because it tells people what your company does as well as what it stands for. However, branding is often overlooked by business owners and pushed to the bottom of the priority list. Below are six reasons why branding is very important to your company’s success.
Branding shows people what your company is all about. It puts you in front of the world and your prospects, and visually demonstrates what it is your company is all about. If your branding and your services or products are mismatched, it will give customers the idea that you don’t really know what your business represents, and they will look elsewhere.
If you pay attention to slogans used by many major brands, you’ll get a good idea of what the company stands for. Your business slogan – and you should have one – is a part of your branding efforts, and it tells your prospects and customers what to expect from your company in a brief statement.
The way you brand your product or service directly influences whether or not your prospects will buy from you or utilize your services. Come across as rude and “in your face” and they will go elsewhere, but come across as unsure and scattered, and they won’t take your business seriously. However, if your branding positions you as an authority in your field and as someone there to help them, you’ll go far.
Perhaps the most obvious part of branding is the logo, which should be on everything you print, from business cards to promotional products. Make sure your brand logo is something that represents your company well and casts your business in the appropriate light, because it’s very hard to change it once you put it out there.
Providing useful promotional products to tradeshow attendees, people you meet, friends and business associates is very important. These promotional products can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure. Business cards are important, but they get thrown away or damaged. People hold on to useful items, particularly if they’re free and functional. HALO tradeshow products is a great company if you’re looking for promotional items, and their personalized bags are very popular.
Emotions are very important in business, at least where marketing is concerned. If you can make people feel good, you’ll very likely boost sales. Branding helps convey those happy and positive emotions.
Keep branding to the point, make it simple and easy on the eyes, and make sure you’re representing your company well. Your brand is your company’s face and reputation; make it count!