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6 Comments on Email Marketing by Debbie Simpson

  1. Gintare says:

    nice article, so much true

  2. Concepcion@length says:

    Hey there this is kind of of off topic but I was wanting
    to know if blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding expertise so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

  3. Interesting observations. This demographic is quite helpful in terms of crafting an email marketing policy.

  4. Anne Dorko
    Twitter: anticustomer
    says:

    “If personal URLS and landing pages are used, this response rate can increase by 20-30%.”

    By personal URLs, does that mean that one would be able to receive a link such as http://anticustomer.com/freegiveaway/annedorko and have their special offer available to them at their own link?

    Or does this just mean that providing a landing page specific to the advertised campaign mean higher response rate?

    Any ideas on how to properly segment your marketing group?

    • Debbie Simpson
      Twitter: ideasNmotion
      says:

      Anne, this means each individual could have a unique offer at the microsite assigned to them via the PURL. Example: http://www.AnneDorko/freegiveaway.com. As for segmentation, it depends upon the data you have. You can segment by demographics (gender, age, location, income, etc. Or, you can segment by industry, past purchases, hobbies, etc. Hope this helps.

  5. […] This post was mentioned on Twitter by Deepak Gupta, Deepak Gupta. Deepak Gupta said: New blog posting, Email Marketing by Debbie Simpson – http://ow.ly/1rzWwH […]

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