Today, I received the nicest and most expensive direct mail piece I have ever seen from the BellagioHotel and Resort located in Vegas. It arrived in a large envelope using first class postage and had an insert holding three separate brochures. At first, I thought it was a Wedding Invitation! Having worked in Direct Mail at one time, I have an eye for good pieces. Look for yourself:
In today’s market, most companies either have moved or have been moving to social media and email marketing campaigns. In fact, I receive at least two emails per month from the Bellagio.
Good marketers say to always market to your existing customer base instead of acquiring new business, which is a lot more of an expensive endeavor.
I wonder how the list selection took place. Obviously, that data and methodology are confidential; however, I am a regular customer and stay there at least twice a year.