Today, I received the nicest and most expensive direct mail piece I have ever seen from the Bellagio Hotel and Resort located in Vegas.  It arrived in a large envelope using first class postage and had an insert holding three separate brochures.  At first, I thought it was a Wedding Invitation!  Having worked in Direct Mail at one time, I have an eye for good pieces.  Look for yourself:

Part 1

Part 2

Part 3

Part 4

In today’s market, most companies either have moved or have been moving to social media and email marketing campaigns. In fact, I receive at least two emails per month from the Bellagio.

Good marketers say to always market to your existing customer base instead of acquiring new business, which is a lot more of an expensive endeavor.

I wonder how the list selection took place. Obviously, that data and methodology are confidential; however, I am a regular customer and stay there at least twice a year.

Posted by Deepak Gupta.




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