Allan Maurer

Allan Maurer

So what is Tech Journal South?  Tell us about their history and whom you are trying to reach.

Tech Journal South evolved from Triangle Tech Journal.  The company hosts the Southeast Venture Conference.  We then expanded the publication to the entire Southeastern United States.  We typically focus on high-end stories involving CEOs, top level and industry trends, like a cross between TechCrunch and Mashable.  We break funding stories as well.  I am an experienced reporter and have written for magazines from Playboy to Modern Maturity as well as daily newspapers.  I look for stories, interviews and trends.  My audience is C-level execs, entrepreneurs, VCs and start-ups and I write about that culture.  Major speakers appear at our SEVC and Internet Summit events, such as Craig Newmark of Craig’s List, comScore’s Gion Fulgoni, and Jimmy Wales of Wikipedia.

As an experienced national level reporter, how do you a recognize a Charlatan?

Sometimes you don’t until after the fact.  It’s like playing Poker – you need to make sure your interviewee can back up claims.  Basically, you check up on them quietly in the background.  Call their Clients or people they do business with.  It’s been quite minimal on the phony stuff – people are too well networked and you will know who they are.  The Research Triangle is a hub of start-up culture and technology of the Southeast.

How do you market Tech Journal South?

  • Print publication (not anymore)
  • Online publication
  • Regional and high profile conferences and events attracting national level speakers such as Jimmy Wales of Wikipedia or Vint Cerf of Google (Father of the internet).

What tools you do use as a Reporter?

  • A Sony Digital Camera
  • Networking events
  • Ergonomic equipment
  • Writing 6-8 stories a day
  • Weekly tech view Atlanta
  • SEO
  • Art Images and use the of alt tags
  • Google Analytics
  • Dreamweaver

Any tips for startups or entrepreneurs?

Decide what your story is and get your story straight – ahead of time.  Just like an elevator speech, you need a PR statement.  When you become large enough, hire someone for PR – either externally or internally.

To find out more on Allan Maurer, be sure to visit – http://www.techjournalsouth.com/

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1 Comment on Interview with Allan Maurer of TechJournal South

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