Jason Morrison

Jason Morrison

Self-starter Jason Morrison helped build Capitol Media Solutions from the ground up, and he has been featured in national media outlets including MSNBC, Entrepreneur, and Business Week for his establishment’s work. As a principal at Capitol Media Solutions, Morrison says CMS has increased sales by 500 percent in just the past two years. He attributes a large part of that growth to networking and to Capitol Media’s unique business model; Capitol Media is one of the only agencies in the country that both buys and sells media.

What is Capitol Media?

Capitol Media is an integrated media solutions firm specializing in customized media strategy, planning, buying, and selling

What kind of clients do you serve?

Our clients range from midsized businesses to Large Fortune 500’s in multiple industries.

How do you use networking to grow your business?

Networking roughly constitutes about 80% of the business we receive currently.  All of our sales people attend different marketing relevant events, connect with prospects via LinkedIn, and network with other marketing agencies to bring us the majority of our current clientele.

How do you find people to bring into your organization that truly care about the organization the way you do? How important have good employees been to your success?

This is a tricky one.  Some of our best employees have come by way of Craigslist but we have also had good fortune on marketing-specific sites such as mediabistro.com, mediapost.com, adweek.com, and mediarecruiter.com.  Without good employees continuing to come on board, our success would not continue at the same growth rates.

How do you build a successful customer base?

To build a successful customer base, you need to target your ideal client down as specifically as possible.  Once you do, go for those types of customers with everything you have and allow the waters to then navigate your ship where the ultimate focus should end up being.

To what do you most attribute your success?

Hard work, dedication to our clients, and a passion that is exuded through conversation.  Persistence and effort have brought us much of the luck that we have experienced in the few years since inception.

What has been your most satisfying moment in business to date?

My most satisfying moment has come recently when we made it to the final stage with two different organizations that had media budgets north of $35 Million.  I never would have imagined that we would even be entertained by that size of firm in this short of a time span.

How do you go about marketing your business?

What has been your most successful form of marketing? We take a multifaceted approach to marketing through networking, Google Adwords, prospect newsletters, public relations, and trade show exhibiting.  Our most successful form of marketing has been Google.

How has social media changed your business?

Social media has impacted our business substantially because it has allowed us yet another avenue of staying in touch of current prospects while getting in front of new ones.  We have a full time in-house team that focuses solely on our social media accounts making sure that they are up-to-date and current.

Do you think that social media is a legitimate way to gain success in business today? How and why?

Yes, I do but it needs to be done correctly.  For smaller firms, the focus needs to be on one of two specific sites or blogs, maximizing the communication through both.  For larger ones, I recommend hiring an agency that holds social media expertise to be your extended voice.  It can be the best thing that happened to your organization if done correctly and the worst thing if not.

To reach Jason Morrison or for more information on Capitol Media’s services including media buying, interactive media, and media sales, visit www.capitolmediasolutions.com or call 1-800-517-0610.

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2 Comments on Jason Morrison of Capitol Media Solutions

  1. jorge alvarez says:

    Hey whats up jason thats me jorge from kragens 4060 i just whant to know how your doing paisa

  2. […] This post was mentioned on Twitter by Deepak Gupta, RubyWatch. RubyWatch said: Jason Morrison of Capitol Media Solutions http://bit.ly/bZw34F via @AddToAny […]

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