Healthcare advertising tends to be a little bland. Far too often, the focus is on selecting the right doctor, receiving quality treatment and or receiving a good rate on health insurance premiums. However, one major health care provider and insurance carrier is striving to be different. Kaiser Permanente has launched their “Thrive” campaign that really creates awareness for its audience to think about prevention and enjoying being healthy versus trying to seek a remedy after the fact.

For example, when I walk into 24 Hour Fitness, the floor mats are from Kaiser and they say Thrive. Kaiser even has Thrive posters on the free weight and cardio sections of the gym, which sends a message that you are doing the right thing by exercising.

A few months ago, I saw an ad (Kaiser Kid Wisdom) on TV showing a young chubby child saying and showing he got into bad habits by sitting around, playing video games, eating junk food and drinking soda and consequently gained weight. He even goes as so far to slap his wiggly stomach like Homer Simpson. He then says he has changed his habits and is shown playing baseball on a team.

I thought the ad agency that put this together did an excellent job by attacking the problem of childhood obesity directly with this ad that anyone can relate to, especially children who already have those bad habits. I hope Kaiser has a system in place to measure a reduction in childhood obesity with this campaign.

Posted by Deepak Gupta

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15 Comments on Kaiser Permanente: Catchy Healthcare Advertising

  1. shiponko says:

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  3. Nice sharing about health thanks
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  4. Healthcare advertising is usually bland because most people don’t look for commercials before they decide to buy insurance. However, I do believe in preventative care. I believe it is much more sensible to maintain your health while your healthy,instead of waiting for sickness to approach, and then seek a remedy. In fact, the full implementation of the Affordable Care Act is allowing millions of people the opportunity to now buy affordable healthcare. Many of these health insurance companies including Kaiser, will soon offer healthcare plans for that population. As a result, many more doctors will receive patients, which will produce a surge in the amount of doctors seeking medical billing services. This will cause a demand in that job field, that will allow our economy, to hopefully get better and stabilize.

  5. FKM says:

    Should there be another persuasive post you can share next time

  6. Thanks for the advice. This way is very clean and powerful to practice.
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  7. Global Herbs says:

    Most of the peoples are use juice and supplement in breakfast with fruits, vegetables and milk.Juice and supplements is very effect able for good health.

  8. letsbefit says:

    Nicely described healthcare ad and its effect on teenage. Now a days teenagers are suffering depression and bad ad affect them.
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  9. ashleyperry says:

    Nice Sharing About HEalth 😀

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  10. I am impressed by the quality of information on this website. There are a lot of good resources here. I am sure I will visit this place again soon
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  11. Your style is so unique compared to other folks I have read stuff from. Many thanks for posting when you’ve got the opportunity, Guess I’ll just book mark this page.

  12. Ane says:

    Cool video mate, what is the name of your dogs? It’s too adorable ^_^ great post…

  13. Really Its a golden oppurtunity for all of us…That’s wonderful news!  I am so happy for you.  Never say never, indeed.  🙂  Thanks for offering your words of inspiration.  We appreciate it!

  14. Majon says:

    Love. Without it, there would be no movies, music or art. It is the defining opportunity of all of us. Thanks for the cool

  15. You are right healthcare advertising is rather bland, these kind of things should be shown to children more often, about how bad habits can affect our youth.

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