If you’re looking for a way to promote yourself or your business should look no further than social media. Thanks to various apps and programs that allow people to streamline the way they follow conversations on social media networking sites, people who may never have used these sites before can jump in and follow conversations with far greater ease.
Social Media – The Way People Communicate
Social media campaigns are arguably the dominant way people, businesses and individuals connect. All of these people can take advantage of the power of social media as a way to promote their work. Social networking is effectively a “free tool” that allows users to become familiar with other users, and to build their business, their brand or themselves. With the increased availability of feature-rich cell phones and smartphones, many manufacturers are opting to make phones with built in social networking apps, making it easy for die-hard social media users to be plugged in. The mobile market for social media is huge, and the largest percentage of users of mobile social networking are typically younger, but some outlets (like Facebook) have an average age of about 35.
Taking Advantage of Facebook
The way people benefit from social media varies from person to person. There is huge potential from the real-life connections that people build through social media networking. With over 500 million users and a user base that grows daily, Facebook was dubbed “the social network.” Facebook is not just a social network for young people. Many middle-aged people have accounts and check them regularly. Facebook Connect allows Facebook users to join other integrated sites through their Facebook information to eliminate the need to fill out registration forms on other sites.
The Benefits of Twitter
For people wondering whether Twitter has merits, just look at how many celebrities and important people who have Twitter accounts and update them on a daily basis. Twitter is so important that even President Obama has an account, and he uses it regularly. Where Facebook is regularly used to share photos, updates and articles with just “friends,” Twitter accounts are often public and used to share throughout an industry or workplace. People who want to use Twitter to brand themselves, their product or their business, would be wise to maintain an open account. Twitter is simpler to use than other social media sites in that members/users can create a recognizable persona by coming up with a catchy user name, bio and also finding an avatar that defines the person or brand.
Effective Use of Social Media
A June 11, 2012 article in US News by Lisa Chau, Assistant Director of Public Relations at Dartmouth’s Tuck School of Business, discussed the use of LinkedIn and other social media networks for job searches. She pointed out the fact that since most successful companies are embracing social media, the once visible line between physical and virtual worlds is blurring, if not shrinking away altogether. No longer is social media a venue for sharing life and including personal details. It has evolved and is becoming a useful and potentially successful tool for professional communication, networking and ultimately—branding.
Through social networking, businesses are able to create teams from all over the world, and they collaborate together on business projects large and small, never having met the co-workers in person. Because of the poor economy, and the fact that there is no indication of a rebound in sight, people are taking time to learn about and leverage social media.
Using Social Media Wisely
An article in the May 29, 2012 edition of the Idaho Press-Tribune suggests that experts urge passionate social networking users to use the tool wisely. Although social media sites like Facebook, Google+, LinkedIn and Twitter are essential, business owners who don’t use these sites regularly, let alone often, may find the sites overwhelming. Their statistics indicate that Facebook has one billion registered users/members from all over the world. Twitter only has 555 million.
According to David Clark of Caldwell, and the founder of Social Media Gurus, having social media is more than an option for businesses: it has become the new standard. Being involved in all the cutting edge technology behind social media is a statement of involvement. It shows that involved people are active participants. Although social media is an important tool, it is only valuable when used effectively.
Ways to Use Social Media to Your Greatest Benefit
Engaging is essential for anyone who wants to use social media effectively. Post updates, wish people a happy birthday, and engage in conversations. By creating a strategy that allows individuals and business owners to promote the brand (or individual) most productively. Avoid posting too often because that alienates people. Never delete another person’s post simply because you don’t agree with it. The more engaged, vibrant, talkative and relevant a person or company is on social media sites, the easier it is to promote a brand or person, and to do so in a way that invites others to interact in return.