That e-Book is called Understanding Penny Stocks, and is over 200 pages, complete with charts, diagrams, and figures.
Many years ago we made the e-Book free online, and since then it has continually driven traffic to our main site, located at www.Pennystocks.com.
We found that the visitors who were coming over to our site, who had originated from the e-Book, were much hotter prospects, with a greater understanding of our brand, knew what our service offered, and were much more likely to seal the deal with a purchase.
Having an authoritative e-Book, in our specialized niche, accomplished several things for us.
1. it served as a soft-sell introduction to our brand
2. introduced prospects to the idea of penny stocks, and trading low-priced shares
3. explained how our service works, and what it offers
4. demonstrated our authority and knowledge in our field