How to Dominate the Field
Just like all-star athletes, booming businesses are made through big plays and going beyond what is expected of them. Neither businesses nor athletes become well-known for their average results, but for what they do on the field that is beyond average.
It is the exceptional moments that really make or break an athlete’s career, and it is the same in the business world. Making the big play on the football field is equivalent to producing amazing results and transformations for your clients.
Yes, you may be able to get by through average work or by doing what you committed to doing like you said you would, but you are guaranteed more success if you strive to go above and beyond.
People LIKE when they get what they hoped for, but they are ECSTATIC when the results exceed what they could have only dreamed of.
In order to create a truly successful business, you should always aim to surpass your clients’ expectations. It is not about just doing what you say you’ll do- that’s what’s expected. That’s just business as usual.
A potential client could go to just about anyone and be confident that they will get what they want. Some places may take longer than others, and may need a bit more direction, but in the end they will probably create the desired results.
This is where the difference between first round draft picks and 20th round draft picks come in to play.
It is pretty much guaranteed that any football player that makes it through the cuts and onto an NFL team is pretty dang good. After all, they only take the best of the best, and there are thousands of kids trying to make it pro. However, there is a reason why some people get picked right away and others get picked much later on. It is based highly upon the results that they have created for their team.
Someone who has scored a lot of touchdowns will stand out as good. However, someone who perhaps has a few less touchdowns, but who has run 98 yards to score any number of times is going to look a lot better because that is exceptional.
There are a bunch of guys out there that can push through and run in a 10 yard touchdown, but not many that can make it almost the full length of the field and do the same.
There are any number of kickers who can make the extra point, but fewer who can make a field goal from the 50 yard line.
These exceptional players, that cannot only be counted on to do what they are hired to do, but that also make big plays, are the ones that are most desirable. They are the ones that every team wants to have and that everybody wants to work with.
Again, it is the same in business. It is those businesses that go above and beyond and create truly exceptional results for their clients that everybody wants to go to.
Of course you want to do what you say you will, that’s the staying on your feet, breaking tackles and running.
But being great at what you do, providing amazing solutions that they never imagined were possible – that’s those 98 yard touchdown runs that are going to get your noticed.
Those are the things that your clients are going to tell friends and family about.
People will line up to work with you when you can produce those kinds of miracles for them. And not just that, they will rave about you and the amazing results that you have created to their friends, which will bring in even MORE clients.
Aiming to exceed rather than meet expectations is a great way to substantially increase the success of your business.
And think about this…if you don’t, then someone else will.
And where will you be then?
Stuck on the bench watching as people who were willing to put in the time and effort to go the extra mile take your place.
It’s the player who not only demonstrates that they are consistently the best – but that they are essential to the success of the people who hire them – those are the ones that continue to dominate the field and the headlines.
They are the ones that make the money, and they are the ones who are in high demand.
Same for you in your business.
Ready to stop being intimidated to talk about your prices and eliminate price resistance in your prospects at the same time? Get Your Free Training at http://www.ABetterYouCoach.com
Theresa Whiteside is the President and founder of Bizitioning™ (formerly “A Better Y
ou” Coach) Bizitioning™ is a coaching and consulting firm that works with heart-centered business owners and passionate service providers to position themselves as the obvious and automatic choice of consumers in their marketplace. She likes to say “If you’re ready to shed your invisibility cloak to step up to becoming the Oprah of your marketplace, then come with me. Because once you’ve positioned yourself to be the undeniable choice in your marketplace, people will be showing up magically to work with you…because you are resonating with your passion, and they are resonating with you.” Build Your Business Around Your Passion…Follow the Blog at http://www.DareAndDoGood.com
