Your company logo is everywhere, from the sign outside your office to the business cards you hand out and the corner of every page on your website. This one small piece of graphic design is the heart of your brand identity. Having a strong logo that captures what your business is about gives you credibility and can help you win customers or clients, whereas a weak logo can turn people away. When you are creating your company logo, ensure that it has several key features common to effective logos.
1. Communicates Company Essence: Your logo isn’t a piece of artwork that’s supposed to make people ponder their place in the world. Rather, it should quickly and effectively communicate the essential characteristics of your company. It needs to be bold and easy to see and understand, while still expressing something about your company beyond just the name. You don’t have to have a detailed picture, but just simple graphic elements that capture what you’re about.
2. Gives You Credibility: Anyone these days can print a business card, but not just anyone can design a professional logo. The feel of your logo will go a long way in giving you credibility with people who are being introduced to your company for the first time. Your logo should project confidence so people feel like you’re an expert in your field. At the same time, it should also present you as approachable and trustworthy.
3. Simple to See at a Glance: Your logo is often viewed at a very small size, so it needs to be easy to read and understand at just a glance. If you’re using it in advertising, you may not even capture the reader’s eyes for a full second, so you want them to come away with your company name and purpose right away. Don’t get lost in detailed graphic elements or seemingly clever fonts or ways of presenting your business name. Instead, keep it simple and clear.
4. Adaptable to Many Situations: This feature is also sometimes described as usability, or ease of reproduction. Your logo isn’t just designed for a full color business card or for the header of a website, but rather, it needs to be a consistent mark on all of your communication. Therefore, it should be just as effective at small and large sizes so you can use it on billboards or signage. In addition, even if it contains color, it should still be able to work in black and white advertisements or when superimposed on a background that is not white.
5. Bold and Memorable: Even if your logo has all of the above features, it’s not going to make you stand out if it’s not bold and memorable. You want it to be different from other logos so people will see it and immediately think of your company. If someone’s searching for a business like yours in a crowded industry, you want your logo to be the one that makes people take notice. Therefore, think big with graphic elements, shapes and color combinations that capture attention in a good way. Leave the WordArt in the 90s where it belongs, but don’t be afraid of creativity.
Creating a business logo isn’t something you’ll be able to do in just one sitting. It’s a whole process of brainstorming concepts, sketching out how they might look on paper, tweaking the design and finalizing the presentation. You may be able to carry this out on your own if you have the design skills, or you may want to bring on someone to help give your company the professional image you deserve.
A typical market has to rely on constant streams of web pages, articles and brochures. However, you must place unique methods in your marketing plan. At times, you may want to branch out and do something differently. Consider these five ways you can promote a creative marketing plan.
1. Text Message Marketing
Take advantage of mobile marketing is being able to stay connected with modern customers. With the growing use of mobile phones, advertising and staying connected with your customers through their phones is essential. As a marketer, use texts to do various tasks like announce new products and send special offers.
2. Hold Webinars
You may have never thought about hosting a webinar, but it is a cost-effective tool that provides new information to customers. Whenever you want to promote new products and services, host an online seminar. Try a free trial before you invest in the project. To avoid wasting people’s time, make the content as informational and interesting as possible.
3. Make Videos
Making videos is a new trend that anyone can do, but it benefits businesses most of all. You do not have to buy expensive equipment. There are companies that can make professional videos for you, or you can create your own. People respond to visual advertisements, and videos are a great way for your company to be creative and get out the content that is most important in and entertaining way.
4. Use Promotional Products
Promotional products are needed to promote your creative marketing endeavors. Make your company slogan and logo stand out in unique ways. Common promotional products include shirts, tote bags, pens and backpacks. Take advantage of lesser known items like zipper pulls and HALO custom keychains to stand out from your competition. People use practical promotional items for a long time, which will help them remember your company.
5. Include Discounts and Special Offers
Popular brands always have steady streams of discounts and special offers. Remind customers that your company is still relevant and innovative. Target specific customers for different offers and see who responds the best. Many people go out of the way to look for savings, so provide constant updates on a blog or website.
Creative marketing means you have to stand out from your competition. The marketing field is always changing, so continue to think creatively so that you get your company noticed. Following these tips will get you on the right track for a successful and creative marketing plan that will pay off.
Your brand is the face, definition and representation of your company all in one. Branding is extremely important because it tells people what your company does as well as what it stands for. However, branding is often overlooked by business owners and pushed to the bottom of the priority list. Below are six reasons why branding is very important to your company’s success.
Branding shows people what your company is all about. It puts you in front of the world and your prospects, and visually demonstrates what it is your company is all about. If your branding and your services or products are mismatched, it will give customers the idea that you don’t really know what your business represents, and they will look elsewhere.
If you pay attention to slogans used by many major brands, you’ll get a good idea of what the company stands for. Your business slogan – and you should have one – is a part of your branding efforts, and it tells your prospects and customers what to expect from your company in a brief statement.
The way you brand your product or service directly influences whether or not your prospects will buy from you or utilize your services. Come across as rude and “in your face” and they will go elsewhere, but come across as unsure and scattered, and they won’t take your business seriously. However, if your branding positions you as an authority in your field and as someone there to help them, you’ll go far.
Perhaps the most obvious part of branding is the logo, which should be on everything you print, from business cards to promotional products. Make sure your brand logo is something that represents your company well and casts your business in the appropriate light, because it’s very hard to change it once you put it out there.
Providing useful promotional products to tradeshow attendees, people you meet, friends and business associates is very important. These promotional products can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure. Business cards are important, but they get thrown away or damaged. People hold on to useful items, particularly if they’re free and functional. HALO tradeshow products is a great company if you’re looking for promotional items, and their personalized bags are very popular.
Emotions are very important in business, at least where marketing is concerned. If you can make people feel good, you’ll very likely boost sales. Branding helps convey those happy and positive emotions.
Keep branding to the point, make it simple and easy on the eyes, and make sure you’re representing your company well. Your brand is your company’s face and reputation; make it count!
Getting in trouble on the job is easier than most employees think. Even without trying, a conscientious worker may inadvertently cross the line and do something that is against company rules. Below are four tips for staying out of trouble while on the job.
Although most of us try to tell the truth most of the time, sometimes it is tempting to leave out important facts or change things around slightly. But when discovered, these untruths can lead to serious consequences with employers. Let your supervisor know if you are having problems with equipment or coworkers, and ask for help if needed. Always be honest about job-related issues, including reasons for absenteeism.
It’s perfectly fine to take lunch breaks and maybe short restroom breaks during the work day. But arriving early, leaving late, and being negligent on the job amounts to stealing from the company. Talking too much to coworkers or customers or doing personal things on the job, like making personal phone calls or cleaning out your wallet, is inappropriate. Provide a full day’s work for a full day’s pay. Anything less is unfair and unethical.
Follow company policies and procedures. Don’t take shortcuts to save time or money. Check the work area daily for potential problems, and report broken equipment or safety hazards to the proper officials. Failure to do so may result in injury to the employee or others. If a possible safety issue becomes evident, even if there is no policy to manage it, let the supervisor know so protective steps can be taken.
Sometimes, whether asked or not, you may be willing to work overtime on a special project or rush delivery. Although your intentions are good, working beyond the position’s stated hours in the job description may violate company policy or applicable labor laws. For example, there are mandatory Connecticut labor laws on overtime, and it is likely that most states have similar laws. Check with a supervisor before working additional time beyond the usual workday schedule.
Being competent at your job requires attention to all rules and guidelines. Failure to follow company policies or local labor laws can lead to serious problems for the company and you. To ensure continued success at your job and to build a promising future, always play by the rules and give your best efforts. Your cooperation will be noticed and apprciated.