Bryce Marshall - Mobile Marketer

Bryce Marshall - Mobile Marketer

The American Marketing Association was honored to have Bryce Marshall, a Mobile Marketing Guru speak at one of their events.  Luckily, I was able to catch him on the way out for a post event wrap up;

What were attendees expected to learn at this event?

Attendees  learned the essentials of mobile marketing, from the perspective of taking this information back to their own organizations or clients and making more confident and informed decisions about how to move forward with a mobile marketing plan of their own. In addition to discussion the fundamental technologies and tactics within mobile marketing, attendees learned about practical applications for real-world consumer interactions as well as some baseline considerations for establishing ROI metrics and establishing budgets.

How does mobile fit into a direct digital marketing strategy?

Mobile is a core component of direct digital marketing strategy. When we talk about the primary channels of direct digital marketing – email, web and mobile – we know that each has distinct strengths and a comprehensive digital strategy needs to incorporate all of them, to be highly successful. Every day mobile marketing becomes more and more important as consumers use their mobile devices daily, and have come to value mobile content more than any other digital channel in many respects. Mobile is not going to replace these other digital channels, but rather consumers will use mobile interactions for very specific use cases. Marketers who can take advantage the opportunities in mobile now will be laying the groundwork for a new digital strategy that will pay off in big ways in the near and long term.

What makes mobile an ideal channel for connecting with and engaging consumers?

I use words like timeliness, intimacy, convenience, and context to describe some of the inherent strengths of mobile marketing. What we know is that mobile users are looking for very specific types of experiences that are much different than traditional online experiences. If marketers can find this sweet spot of providing the right type of content at the right time and place, there are enormous opportunities for driving sales, decreasing operational costs, creating exceptional brand experiences, and more.

What are some important things to keep in mind when considering a mobile marketing campaign?

Too often marketers get bogged down in the technology. Understanding the technologies of mobile marketing is important, but more critical is understanding how each tactic or channel is suited to engage the right audience. I always remind our customers to think of their basic objectives as they always have: what are we trying to communicate, to who, and what action do we want them to take? If you map these objectives to the strengths and weaknesses of various mobile tactics you will quickly see where the opportunities are. This is in part what we will discuss during the session.

What are some of the biggest mistakes that people make when beginning mobile marketing?

The most common mistake I see is marketers holding to a narrow view of what “mobile marketing” means. Many smart people have very different working definitions of “mobile” that pre-determine their focus and ambitions, and these pre-determinations directly conflict with their overall marketing objectives. For example, many marketers think of “mobile” as text messaging, and this may pre-determine an SMS-centric approach that may not create enough revenue opportunity for a luxury brand; while many marketers think apps are the be-all, end-all of “mobile” marketing and will sink huge amounts of money into an app when their core audience may not be iPhone users. Smart marketers must consider all of the fundamentals of mobile equally first, then key on the right tactical options for their campaign objectives.  Be sure to learn more about Direct Digital Marketing by visiting Knotice.

Posted by Deepak Gupta.

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5 Comments on Post Event Insight with Bryce Marshall of Knotice

  1. Everything said was actually very reasonable.
    But, what about this? what if you added a little content?

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  2. Qmunity – Qualtrics Blog – Survey Software – Market Research » Blog Archive » Qualtrics Featured on Marketing Blog says:

    […] has interviewed several marketing influencers including Bryce Marshall, a Mobile Marketing Guru that spoke for The American Marketing Association; Hank Blank, Networking […]

  3. Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  4. […] with other coordinated marketing activities. Bryce recently followed up his presentation with a Q&A session touching on the importance of mobile marketing, its overall value proposition, and its place in […]

  5. Mobile says:

    Bryce Marshall,you really done a great work. If the marketing association has give this reward really awesome. I appreciate your work. thanks.

    visit for Mobile Phone Deal
    .-= Mobile´s last blog ..Sony =-.

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