As a speaker, you want to do more than just speak to your audience, you want to engage them so they experience your message rather than just receive it. In order to do this most effectively, put your audience first, know their needs, and meet those needs.
One major need of any audience: a presentation that caters to their style of information transfer whether it be auditory, visual, or kinesthetic. While the audience will alternate their emphasis frequently, each individual will default to one of the three styles.
Some of your audience members will be predominantly auditory, they will react best when they hear the information, others will be predominantly visual, they will react best when they see the information, and then some will be predominantly kinesthetic, and they will react best when they feel the information. When you incorporate delivery methods throughout your presentation that cater to all three styles of information transfer, you significantly increase the interest level of your speech. When you spark interest among your audience, you engage them.
Those in your audience who are primarily auditory will best receive your message just by hearing you speak, but don’t stop there. Engage them further by looking for opportunities in your presentation that could be enhanced with the use of a sound bite, music, or a recording.
Throughout the portions of your speech when you are only using words to convey information, the audience members who are mainly visual may be daydreaming. They will quickly tune in when you use a visual aid such as an overhead or prop. This will catch their attention and have them engaged.
The members of your audience who are mostly kinesthetic become engaged by powerful words that evoke emotion; the words that people tend to feel, not just hear. They respond to a handshake or the invitation to come on stage with you.
When you disburse techniques throughout your program that appeal to all three styles of information transfer, you set in place the foundation that allows for connectivity and engagement between yourself and your audience.
About the author
Tom Antion, president of Antion & Associates, is a highly respected professional speaker who is a veteran of more than 2700 paid speaking presentations. He has helped thousands of other speakers, authors, business presenters, executive and trainers learn how to be top platform performers.