Well, If you’re an Real Estate Agent looking for a smarter, sexier way to market your top properties – or if you’re looking to buy your dream home but haven’t got time for endless time-consuming appointments – take a look at ‘Show My Property.TV’ – a revolutionary new concept in marketing houses and apartments or promoting quality rentals. It also works fantastically for golf courses and hotels.
Ok So its Marketing – but there is a lot of that about?
‘Show my Property.TV’, is changing the way properties are bought, sold and rented, with a custom-shot film hosted by a selection of professional TV Hosts. This TV-show-style feature will open the door and let potential buyers experience the feel of the property for themselves. Property shows on TV are extremely popular, so imagine one which is tailored to the needs of both buyers and sellers, highlighting all the key features and major selling points.
What’s the process?
‘Show My Property.TV’ will organise all filming and scripting, select TV Hosts, add appropriate music and editing. Each film will have approximately five scenes and a couple of interviews with people who can add to the ‘welcome’, for example another satisfied customer, a friendly neighbour, interior designer or architect. In this way, the film transcends normal advertising ‘hype’ and adds ‘documentary’ substance and integrity to the message.
For Real Estate Agents, this is an opportunity to go beyond passive one-dimensional images on the internet, printed details or ‘shop window’ style presentation and offer your clients a sophisticated interactive sales medium. For the buyer, this is the chance to actively ‘experience’ a potential new home – all from the comfort of your living room.
Once the film is made, you have a sophisticated marketing tool that can be sent to potential buyers and key contacts. You have the freedom to make as many dvd’s as you wish. Additionally you can upload your unique film to your company website and other media sharing sites such as property websites, YouTube and Facebook, thus reaching the widest possible audience. We all how important social media is….
‘Show My Property.TV’ works on a number of levels. It’s a sexy and cool medium in a tried and tested TV-show-style format. It shows the property off to best possible advantage. Viewing can take place in the buyer’s home, office or indeed anywhere in the world so avoiding time consuming journeys and cancelled appointments. And you have access to the property ‘24/7’. And most importantly, once a potential client has seen the film they are more likely to take the next step and book a viewing.
So Anna – where did the idea come from.
It came from working as a Producer on a Morning show in the UK. PR’s were forever asking me to get their products featured. Purely to get the footage! I have also hosted many TV Shows and understand the importance of an editorial tale. We have aso just launched www.showmycompany. A VERY exciting new concept where we do the same thing for small companies.