Undertaking of Risk

To succeed in sports one has to practice, learn and use effective techniques, work as a team and have a game plan. How are sports and marketing alike?

“Would you like to succeed as an athlete? I would like to win in the Olympics, by Jove, because it is an elegant choice. However, what you should first do is to study what precedes and what follows this target and afterwards aim at it. You will need to follow an orderly life. You will follow a mandatory diet. You must keep away from sweets. You must exercise consistently at a given time of the day, even if it is too hot or too cold. You should not drink cold water or wine. You must deliver yourself to the hands of the coach in the same way that a sick person delivers himself or herself to the hands of the doctor and more over you may occasionally sprinkle your wrist or harm your ankle, or you may swallow too much dust, or you may happen to suffer disciplinary treatment and on top of all these troubles, you will not be the winner, but the loser. Having thought of all these, if you still insist, you may opt to become an athlete.”

“For every project you undertake, you must study what precedes and what follows before you start it. Otherwise, you may start it with great eagerness, because you will not have contemplated any consequence and then, when the first difficulties appear, you will quit disappointed.”

These words come from Epictetus of Hierapolis, a well known stoic philosopher, in his “Manual’. Sports are a predominantly instinctual pursuit, so primordial that we still find in apes, as we can see in the picture below (to be attached in a separate file).

As a human activity it transcends instinct and predisposition occurring in children, as it takes a degree of using measures, such as distance, speed, weight, volume and other measurable criteria set by some kind of positive rule that we find in human societies. Without some kind of positive rules both sports and marketing are impossible. And then of course both activities have risk embedded in them as well as a degree of organizing ability. Moreover, competition and antagonism comes into play from the most rudimentary to the most acute and mind boggling prisoners’ dilemma. A varying degree of team spirit is essential in both activities and the degree of discipline and perfection they can achieve can be astounding, as for example in the case of red arrows, if you happen to watch one of their performances, or many other unbelievable examples of human organization, requiring in most cases a wider social network.

Argyro Toumazou is an author and publisher. Her published books are: (a) DEVELOP YOUR POWER OF THOUGHT and (b) POLITY AND CYPRUS. She is also the translator of a book entitled JUDICIARY REFORM, authored by Chris J. Suliotis in 1890. She is founder of www.glowcal.org

Undertaking of Risk

To succeed in sports one has to practice, learn and use effective techniques, work as a team and have a game plan. How are sports and marketing alike?

“Would you like to succeed as an athlete? I would like to win in the Olympics, by Jove, because it is an elegant choice. However, what you should first do is to study what precedes and what follows this target and afterwards aim at it. You will need to follow an orderly life. You will follow a mandatory diet. You must keep away from sweets. You must exercise consistently at a given time of the day, even if it is too hot or too cold. You should not drink cold water or wine. You must deliver yourself to the hands of the coach in the same way that a sick person delivers himself or herself to the hands of the doctor and more over you may occasionally sprinkle your wrist or harm your ankle, or you may swallow too much dust, or you may happen to suffer disciplinary treatment and on top of all these troubles, you will not be the winner, but the loser. Having thought of all these, if you still insist, you may opt to become an athlete.”

“For every project you undertake, you must study what precedes and what follows before you start it. Otherwise, you may start it with great eagerness, because you will not have contemplated any consequence and then, when the first difficulties appear, you will quit disappointed.”

These words come from Epictetus of Hierapolis, a well known stoic philosopher, in his “Manual’. Sports are a predominantly instinctual pursuit, so primordial that we still find in apes, as we can see in the picture below (to be attached in a separate file).

As a human activity it transcends instinct and predisposition occurring in children, as it takes a degree of using measures, such as distance, speed, weight, volume and other measurable criteria set by some kind of positive rule that we find in human societies. Without some kind of positive rules both sports and marketing are impossible. And then of course both activities have risk embedded in them as well as a degree of organizing ability. Moreover, competition and antagonism comes into play from the most rudimentary to the most acute and mind boggling prisoners’ dilemma. A varying degree of team spirit is essential in both activities and the degree of discipline and perfection they can achieve can be astounding, as for example in the case of red arrows, if you happen to watch one of their performances, or many other unbelievable examples of human organization, requiring in most cases a wider social network.

Argyro Toumazou is an author and publisher. Her published books are: (a) DEVELOP YOUR POWER OF THOUGHT and (b) POLITY AND CYPRUS. She is also the translator of a book entitled JUDICIARY REFORM, authored by Chris J. Suliotis in 1890. She is founder of www.glowcal.org

Argyro Toumazou

Director

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