Deepak Gupta Marketing

Tony Marren

Why are sports a seemingly universal frame of reference in Life?

What takes place on the football field, racquetball court, or during the yearly Masters Golf tournament has startling contrasts to how Marketing works in the world we live in. The world of sports is quite a panorama of “Life lessons” that if understood can spell out a heavy dose of success.

Lesson #1: There is NO team with 1000% Wins

Show me a team that has NEVER lost a game. Don’t bother looking. No team EVER had this distinction.

It shows that there is “room” on the winner’s podium for an individual or group to garner the gold medal or get the #1 ranking if they pay the dues throughout the duration of a season.

Lesson #2:  Winners are committed to an end in sight goal and DO what it took to get there.

I founded Operation Just One Can in early 2009. My objective is to be acknowledged as a legitimate

Charity to bless the poor. I have groups forming in Europe, Central America, and domestic United States.

It took day in and day out responding to media inquiries. I spent Saturday evenings at my computer while my friends were out at dance clubs. It paid off immensely. I’m on the fast track to becoming a 501C3 and have been invited to be part of the 2011 September 21st World Peace Day Broadcast. I have the blessing of three groups on Internet broadcast entities and other radio show hosts promoting my cause. My commitment to feeding the poor is winning a serious group of allies willing to join the cause.


I gained deep insight into this truth from knowing two time Olympian marathon runner Ed Eyestone. He was an 11 time All American in college. His story graced many issues of Runner’s World magazine in the late 1980’s. He wanted to be better than just good as an athlete.

When it rained, snowed, sleeted, hailed, Ed ran workouts. He DID what it took to get this level of athletic talent.

Lesson #3: GREAT teams are UNITED by a GREAT VISION

The New York Yankees baseball team is regarded as a legendary dynasty because of players before the current crew now wearing the blue and white uniforms having a GREAT or UNITED VISION of winning. My “team” is moving forward because they have embraced the Operation Just One Can vision and are choosing to go the distance.  Create the Vision! Get passionate! Then watch “how” others embrace it who are like minded. It is contagious how it can evolve. People want to BE a part of something that is empowering, impactful, energizing.

Lesson #5:  Let setbacks serve to fuel YOUR fire of Intensity

Babe Ruth was a legendary home run hitter. He also had an enormous amount of strikeouts as a batter.

This list of trivia on Basketball Legend Michael Jordan is startling;

He was cut from his high school basketball team in freshman year. He admits missing over 9,000 shots. On 26 occasions he was entrusted with the game winning shot and missed. He admits losing almost 300 games. “I have failed over and over again in my life. That is why I succeed.” He candidly stated in page 104 of The Portable 7 Habits: Abundance publication by the Franklin Covey Leadership Center of Salt Lake City, Utah.

I have setbacks every week in building Operation Just One Can. Radio show hosts decide to cancel

Interview dates. Other radio show hosts discounted my project as not important. I have chosen to forge ahead knowing that I CAN and WILL find opportunities to promote my mission. I even shock myself as to watching the number of positive responses increase for radio exposure time compared to when I started.

Lesson #6: A Team Functions BEST when OBJECTIVES are Clear

The 1998 New York Yankees had TWO main rules in their team manual enroute to being the winners of the Major League Baseball Championship World Series;

A Yankee team member NEVER would be late to ANY team gathering

Once on the field ALL team members ARE expected to play at 100% capacity of talent.

My associates at Operation Just One Can work miracles for this project. They support my

Requests and go the distance in getting drives organized to raise donations. They show this commitment because they believe in my thinking. I get this support because I know if I let up on the intensity things can go downhill quickly.

Lesson #7:  GREAT Coaches Coach—NOT Babysit

I even have coaches-mentors. They keep me grounded, excited, and at times dutifully warn me when I get side tracked or lose my agenda. Dr Michael Dolgoruky in Spain and PHD candidate Denise Nelson of Ogden, Utah have at times reminded me of issues to address and things to key in on doing better. They both know I am an adult and can decide if their feedback is valuable. They both know I listen based on their high degree of credibility they have in their relationship with me.

The most successful coaches I read about such as UCLA Basketball icon John Wooden or Green Bay Packers coach Vince Lombardi led by example and truthfulness of their actions.

Tony Marren is the Founder of Operation Just One Can

The website is

You can contact him at

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10 Comments on Sports and Marketing: The Similarities of the Process

  1. Lesson #3 is the most important to me – thanks for the good post.

  2. I think lesson number 5 is the most relatable. Anyone who says they’ve never had a setback is simply ignorant to the beautiful struggle of life. The most successful people typically have a willingness to learn and overcome a sense of being stubborn. In sports, for example, I look at athletes like Andrew Bynum or Dwight Howard and can only look at them as sub-par players and people. They don’t strike me as champions because they don’t have the hunger to learn and become better players. For me, this transfers over very nicely into real life because in order to become the person that you want to be, you must know that there are people around you who know far more. Becoming successful, like any goal, is an incremental achievement.

  3. dunking says:

    Nice lessons. As a basketball player I have to agree with your article. But being part of a team helps you a lot in life: help other as other help you, knowing that only united can achieve the objectives, sharing, etc.

  4. Great set of life lessons related to specific sports moments and teams. Keep up the good work!
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  6. What makes a great coach in my mind is the ability to understand how to motivate different players – some need to be coaxed, some can be yelled at, others left on their own because they are self-motivators. A successful coach can quickly recognize these different types and work with each accordingly.
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  7. As both a teacher of racquetball and coach AND a marketer, I could not agree more. Both require perseverance and the ablity to think on your feet. Lots of parallels. I find that my thoughts in both business and sports often cross over. Thanks for the article!

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  10. I strongly agree that marketing has similarities with sports. It is important to have a great fighting spirit and an awesome great plan in entering the world of marketing
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