Jason Hennessey - EversparkJason Hennessey - Everspark

Jason Hennessey - Everspark

Often, the very same trait that is so attractive and “useful” at the beginning of a venture can become your company’s biggest liability. How many women complain that they married a man because he was the life of the party…only to find those same antics completely childish after the honeymoon is over?

The same goes for business. For instance, one very useful personality trait in an entrepreneur is the ability to come up with a unique, new business idea. Having a clear, inventive vision is absolutely key to startup success. But what happens when that trait is left unchecked and allowed to spin out of control? A business owner who is forever stuck in that “ignition” mode must create new projects, new products, new ideas in order to feel fulfilled and productive.  In a somewhat panicked economy, it’s easy to get obsessed with constantly bringing new business in the door.

Yet this can be a deathblow to a new company. A successful startup isn’t just about the “starting-up” of things. It’s about competent execution of all those new ideas. It’s about customer retention and exemplary customer service. Its about strategy and planning and growth.  Ensuring that your great idea actually becomes a fantastic reality is the only path to long-term success.

Because if you can’t deliver on your ideas and make your customers love the resulting product or service – you aren’t going to last long. The company down the street, the one who IS taking the time to service their existing customers, is stabilizing and probably growing stronger every day. They are smart enough to know that in this economy, every sale counts more than ever.  Every happy customer is worth holding on to.

One surefire way to balance all the traits necessary for a successful business venture is to “partner up.” Find business partners who will balance you (and your new company) out. If you are a cautious, pessimistic type you should be seeking out an energetic, fearless partner who will constantly push you and your company forward. If you are excellent at brainstorming – but horrible at spreadsheets – find a meticulous partner to ground you a little bit.

Keeping your corporate personality balanced and stable is the best way to avoid self-destruction in a shaky economy. This balance will keep new customers flowing in and keep your existing customers happy and coming back for more.

Jason Hennessey (Director of SEO) Jason Hennessey is an internationally-known Search Engine Optimization (SEO) expert. Over the past seven years, Jason has been a vigorous student/practitioner of search marketing – dissecting, testing, debunking, and reverse engineering the major search algorithms.

As the director of SEO at Everspark, Hennessey oversees search marketing campaigns for high profile celebrities, lawyers, politicians and Fortune 500 companies.  Within the industry he is known as “The Secret Weapon” people call on when they want to rank for extremely competitive terms in short periods of time. Hennessey has played an instrumental role in turning Everspark

Interactive into a $1.2 million agency in only three months.

About EverSpark Interactive

Everspark Interactive (ESI) is a full-service, Search Engine Optimization (SEO) Agency specialized in getting their clients’ websites to rank in the top position on Google, Bing, and Yahoo. Currently, Everspark Interactive has roughly 25 clients and $2 million in revenue, offering a wide range of services from website design and layout, to full, top-tier SEO. Headquartered in Atlanta, Georgia, Everspark Interactive was founded in June 2009 by internationally-known Search Engine Optimization (SEO) expert, Jason Hennessey and 20-year marketing veteran, Chris Watson.



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2 Comments on Startups can fail for the same reason many personal relationships fail. Especially in an uber-competitive economy

  1. hector says:

    Great ideas. Find it very interesting to read. Great work!

  2. […] This post was mentioned on Twitter by MitchelLake, Jon Tanner, eBossWatch, Jasmine, Azure Group and others. Azure Group said: RT @mitchellake: RT @dgupta5150: Startups can fail for the same reason many personal relationships fail http://bit.ly/c9VC1T #entrepreneur […]

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