Every year, hundreds of companies begin search for marketing automation software, but with so many options out there, it’s no easy task to find the right software fit. That’s why Software Advice released their 2014 Marketing Automation Software BuyerView. The research report uncovers the top features buyers want in a system, the most active marketing automation buyer segments and reasons buyers are seeking a new solution. Check out the infographic below to see their findings.

State of Marketing Automation Trends 2014

Brought to you by Marketing Automation Software by Marketo

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