Advertising And Marketing
In the daily course of business, networking and attending conferences you always learn something new. I have attended numerous conferences that focus primarily on B2B (Business to Business) marketing which demonstrates that the sales cycle in the B2B world is often long and complex. Imagine your company is selling radar systems to the US Navy […]
Continue reading about B2B vs B2C Marketing – What’s The Difference? By Michelle Salater
90-95 percent of new business started as a LeadJen appointment One of the challenges start-up companies face is convincing outside investors to take a chance on them. Without a history of strong sales or a long list of satisfied customers, most start-ups must rely on market statistics that show there is a need for their […]
Continue reading about LeadJen Helps PolicyStat Secure Investment Funding and New Clients
Ken Huang Ken Huang started his entrepreneurial career when he co-founded a company that offers innovative online research tools called Webnotes. Having graduated from MIT, the tech bug was in his blood and tea was on his mind as he entered his second venture, a tea shop in Cambridge, MA — Leisure Station — that […]
What made you decide to start your own company? I have 20 years of marketing experience, in a variety of industries both on the corporate side and the agency side. Most recently, I was the marketing director for a 100+ person accounting firm in Atlanta. In June 2009 at 20 weeks pregnant with twins, I […]
Continue reading about Interview with Bonnie Buol Ruszczyk, President – BBR Marketing
This week, I had the honor of meeting with Paige Arnof-Fenn, Founder of Mavens & Moguls. Paige has degrees from Stanford and Harvard and an impressive career track. It’s not everyday I meet someone of her caliber. I love the name of your company, how did you come up with it? I started getting lots of […]
Continue reading about Interview with Paige Arnof-Fenn, Founder of Mavens & Moguls
What did you do before becoming a business owner in the online media and branding industry Guru and how did you get into that industry? I have always had a number of ventures going (first when I was about 8), though I originally started as a Management Consultant working with IT Compliance, Audit, Governance, and […]
Continue reading about Omar Alam, Founder of The Matador Media
Ted, who are you and what do you do? Fizz is a word of mouth marketing agency based in Atlanta, Georgia that provides award winning campaigns for the beverage industry. Our goal at Fizz is to help you build your brand. Simply put we identify the customers and potential customers most likely to talk about […]
Continue reading about Word of Mouth Marketing by Ted Wright