Advertising Mail
Research shows that customers who interact with you over multiple channels are more loyal, purchase more and are more profitable than those you interact with over a single channel. As such, email remains an important part of the marketing mix and is a cost-effective tool for customer retention and the nurturing of existing leads. While […]
Jim Rochford is a self-described marketing geek. He has run successful campaigns in the demanding biotech field and in the folksy RV market. He currently serves on the board of the Los Angeles chapter of the American Marketing Association. What did you do before becoming a marketing communications manager? How did you get into that […]
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