Advertising Mail

dgupta5150 on November 22nd, 2010

Research shows that customers who interact with you over multiple channels are more loyal, purchase more and are more profitable than those you interact with over a single channel. As such, email remains an important part of the marketing mix and is a cost-effective tool for customer retention and the nurturing of existing leads. ¬†While […]

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Continue reading about Email Marketing by Debbie Simpson

dgupta5150 on April 18th, 2010

Jim Rochford is a self-described marketing geek. He has run successful campaigns in the demanding biotech field and in the folksy RV market. He currently serves on the board of the Los Angeles chapter of the American Marketing Association. What did you do before becoming a marketing communications manager? How did you get into that […]

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Continue reading about Jim Rochford, Marketing Communications Expert

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