Advertising

dgupta5150 on October 24th, 2010

So Danielle, what is a Cubi? A Cubi is like a profile page which anyone who provides any type of service can create to market their services. They say what skills they have and what area they cover. Their Cubi gets put on their local area map so others can see what they have to […]

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Continue reading about Danielle McCormick, Founder of MyCubi.com

dgupta5150 on October 17th, 2010

No one person can build a brand.  Every employee at every company is by far the best ambassador for the brand that exists.  “I heard that company X”” treats their employees really well.  They have really high standards. Customer service is really important to them…”  These kind of comments are what people remember.   Your employees […]

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Continue reading about Victoria Staten and Networking

dgupta5150 on October 5th, 2010

Ad retargeting, or remarketing, has been getting a ton of buzz lately.  A recent study by comScore has shown that over other types of ad placement strategies, “retargeting generate(s) the highest lift in trademark search behavior.”  comScore’s data shows a 1,046% increase in search from retargeting alone, and while this increase is very significant, it’s […]

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Continue reading about What Is Ad Retargeting by Samir Soriano?

dgupta5150 on September 26th, 2010

If there’s one seminar you need to go to this year its Branding 101 hosted by Sasha Strauss. This seminar will be a rich introduction to all things branding—from naming and brand architecture to visual design and brand extension. We‘ll look at why brands matter, who they matter to, how you can build them into […]

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Continue reading about Branding 101 Seminar Hosted by USC Alumni Club of West LA

dgupta5150 on September 3rd, 2010

Too often, when we consider branding, we focus entirely on the name of the business, the smartness of the tag line, or the commercials we produce. But branding should be about creating a consistent experience for the customers — and the way that is best accomplished is actions. We all know that that we believe […]

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Continue reading about Branding with Actions – Not Words

dgupta5150 on August 30th, 2010

What makes you think that putting a quarter page ad in a local magazine still works?! A few short years ago everything changed in the marketing world. How we  communicate changed. Modern marketing and branding did a complete 180. The real “brand” of a company became fluid, like a school of fish avoiding a predator […]

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Continue reading about Not Staying Innovative Hurts by Richard Harmer

dgupta5150 on August 26th, 2010

Advertising Agencies are Social Media Posers: Not 24DP!

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Continue reading about Advertising Agencies are Social Media Posers: Not 24DP!

Interview with Ann Middleman of ADM Marketing & Research Consulting, which helps companies become knowledge-driven rather than assumption-driven through primary and secondary research What types of marketing research do you do? Do you specialize in a particular industry or population group? Mainly, I conduct surveys, focus groups, and one-on-one interviews, and I’ve worked in just […]

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Continue reading about Become Knowledge-Driven rather than Assumption-Driven through Marketing Research

Olga has revolutionized advertising industry by pioneering a new advertising model – Pay Per Deal model. IdeaMama Ad Network has been successfully marketing B2B companies with complex sales utilizing this new PPD ad model despite established perceptions that affiliate marketing is only suitable for consumer product. Hundreds of affiliates worldwide help companies with limited marketing […]

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Continue reading about Networking with Olga Kostrova, Founder of IdeaMama Ad Network

dgupta5150 on June 27th, 2010

Ted, who are you and what do you do? Fizz is a word of mouth marketing agency based in Atlanta, Georgia that provides award winning campaigns for the beverage industry. Our goal at Fizz is to help you build your brand. Simply put we identify the customers and potential customers most likely to talk about […]

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Continue reading about Word of Mouth Marketing by Ted Wright

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