Attention
Jun
9
Thomas Stone on June 9th, 2011
‘Engaging’ vs. ‘Targeting’: Relationships are a new currency in marketing ‘Engaging’ replaced ‘targeting’ in the marketing lexicon last year. The Brand Z report that I read a few weeks ago, talked about what this means. Going forward relationships will be more important and effective than the use of overwhelming force or by buying influence. Here’s […]
