Brand on November 16th, 2013

Your brand is the face, definition and representation of your company all in one. Branding is extremely important because it tells people what your company does as well as what it stands for. However, branding is often overlooked by business owners and pushed to the bottom of the priority list. Below are six reasons why […]


Continue reading about Defining the Brand of Your Company: 6 Reasons It’s Important

dgupta5150 on January 16th, 2011

Can you give us your Background and why you are qualified to discuss mobile Marketing and Inbound Marketing? My name is Zachary Weiner (I am the CEO of a full-service interactive firm LuxuryReach Inc ; twitter: @luxuryreach we are experts at marketing strategy, emerging media marketing and advertising consulting and offer quite a lot […]


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dgupta5150 on January 11th, 2011

Myles Miller, CEO and Founder of LeadUP.Biz & was kind enough to offer his take on using Twitter for Customer Service.  In a World that is constantly evolving, does it make sense for your company to keep up with the latest forms of inbound marketing and lead generation? Well the simple and easy answer […]


Continue reading about Should Companies Use Twitter For Customer Service?

In recent studies I have conducted, major companies and organizations are still behind when it comes to using social media and the web to create brand awareness, brand recognition and brand loyalty. (Of course, not everyone is behind.) Based on case studies and research I’ve come to a conclusion one must have an understanding of […]


Continue reading about Your Company, Social Media and Human Behavior: An Evolution of Communication, NOT Human Behavior

dgupta5150 on October 5th, 2010

Ad retargeting, or remarketing, has been getting a ton of buzz lately.  A recent study by comScore has shown that over other types of ad placement strategies, “retargeting generate(s) the highest lift in trademark search behavior.”  comScore’s data shows a 1,046% increase in search from retargeting alone, and while this increase is very significant, it’s […]


Continue reading about What Is Ad Retargeting by Samir Soriano?

It is a truth universally acknowledged—if not fully understood—that the most interesting advertising medium around today is people talking. People talking is what we really mean when we say “social media.” But when we say “social media” we’re framing the conversation in the wrong way. We are so focused on all the ways that people […]



dgupta5150 on September 26th, 2010

If there’s one seminar you need to go to this year its Branding 101 hosted by Sasha Strauss. This seminar will be a rich introduction to all things branding—from naming and brand architecture to visual design and brand extension. We‘ll look at why brands matter, who they matter to, how you can build them into […]


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dgupta5150 on September 3rd, 2010

Too often, when we consider branding, we focus entirely on the name of the business, the smartness of the tag line, or the commercials we produce. But branding should be about creating a consistent experience for the customers — and the way that is best accomplished is actions. We all know that that we believe […]


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dgupta5150 on August 30th, 2010

What makes you think that putting a quarter page ad in a local magazine still works?! A few short years ago everything changed in the marketing world. How we  communicate changed. Modern marketing and branding did a complete 180. The real “brand” of a company became fluid, like a school of fish avoiding a predator […]


Continue reading about Not Staying Innovative Hurts by Richard Harmer

dgupta5150 on July 21st, 2010

What do you do for a living, and how does networking and personal branding come into play? I run a branding-focused design studio through which I create brands from scratch for companies and help individuals take control of their personal brand. I also run a blog called Exile Lifestyle, where I write about entrepreneurship, branding, […]


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