Business-to-consumer
When was the last time you sold to just one person? For the B2C marketer, the answer is everyday, but B2B marketers it is pretty much never. That is just one of the big differences between B2B marketing and B2C marketing, and these differences are amplified when it comes to online marketing. Although B2B buyer […]
Continue reading about When was the last time you sold to just one person?
B2B vs. B2C B2B is comprised of marketing to businesses, governments and non-profit organizations. A business may deal with consumer markets (B2C), but all businesses participate in B2B as either a vendor or a purchaser, and frequently as both. Contrary to popular belief, the B2B market is larger than B2C. Both B2B and B2C have […]
Continue reading about B2B vs. B2C Marketing Fundamentals by Dr. George T. Haley
JR Griggs and I recently met on Reporter Connection and he was kind enough to offer his thoughts on our ongoing series on B2B vs. B2C Marketing. JR stresses that at the end of the day, people do business with people – One of the biggest mistakes I see from Business to Business (B2B) companies […]
Continue reading about B2B vs B2C Marketing Mistakes to Avoid by JR Griggs
Drew and I connected some time ago when both he and I realized we were both true database marketers or heavily involved with CRM. CRM includes Lead Generation and used to rely on traditional marketing. Over the last few years, that trend has changed to include Inbound Marketing. In my ongoing series to learn the […]
Continue reading about B2B vs. B2C Marketing: Are They the Same? by Drew DeMasters
In the daily course of business, networking and attending conferences you always learn something new. I have attended numerous conferences that focus primarily on B2B (Business to Business) marketing which demonstrates that the sales cycle in the B2B world is often long and complex. Imagine your company is selling radar systems to the US Navy […]
Continue reading about B2B vs B2C Marketing – What’s The Difference? By Michelle Salater
Like most marketing organizations, every December our team was tasked with putting together detailed marketing plans for the coming year including campaigns by product, cost per leads and opportunities and budget by quarter and activity. After multiple reviews and revisions, the senior executive team approved the plan in early January and we began working with […]
Continue reading about Marketing Return on Investment without the Investment