Business

twc on April 3rd, 2011

  Over the last several years, we have seen a dramatic shift in the concept of a “career” as more and more people have been downsized, right sized, outsourced, and the like.   A career isn’t just vertical anymore; it’s how horizontal and in many cases, very much a zigzag. What do you do if you’re […]

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Continue reading about Career Change and Your Resume

sarang on March 26th, 2011

Sarang Gupta offers some great advice on how to avoid wasting your time with employers that may be unscrupulous without any regard to a candidate’s or consultant’s fuel burned – currently at over $4/gallon in many cities.  Let’s read some of his tips: “Interview the company”.  It’s always been a good idea when job-seeking, even […]

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Continue reading about “Interview the Company” by Sarang Gupta

In today’s market, it’s all about your individual brand and what you can do to standout from the other applicants and candidates for the positions for which you’re applying and interviewing. No, you don’t have to be a marketer to know anything about branding. But, you do have to know yourself and how to leverage […]

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Continue reading about Branding Yourself – Tips that You Can Use to Brand Yourself

twc on February 19th, 2011

As you may know, federal law protects job seekers and employees who are  40 years old and older. This protection falls under the Age Discrimination in Employment Act (ADEA).  As a job seeker, it can be very hard to prove age discrimination. A savvy employer knows how to run a recruitment and selection process that […]

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Continue reading about Job Searching Over 40

Earlier posts on this blog have enthusiastically endorsed the idea of using Twitter for customer service.   Virgin, British Airways and other airlines have used it very successfully.  I even have friends who swear by it when they have to meet a plane.   There has been talk about a better response from businesses that have previously […]

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Continue reading about Elizabeth Hendry: Should Your Business Use Twitter for Customer Service?

dgupta5150 on February 15th, 2011

When was the last time you sold to just one person? For the B2C marketer, the answer is everyday, but B2B marketers it is pretty much never. That is just one of the big differences between B2B marketing and B2C marketing, and these differences are amplified when it comes to online marketing. Although B2B buyer […]

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dgupta5150 on February 14th, 2011

I believe we are already seeing the marriage of both platforms as mobile marketing is able to reach people in the moment. With the popularity of social media platforms such as Facebook, YouTube and Twitter providing businesses with a way to reach potential customers when they are ready to act is key. I work with […]

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Continue reading about How will Social Media and Mobile Marketing come together?

Kevin on February 12th, 2011

As an internet entrepreneur and marketing professional, Nathaniel Broughton, a native of St. Louis, Missouri, has created a career from an early interest in marketing and investment. Besides his marketing firm, Growth Partner, and a nationwide surety bond agency at SuretyBonds.com, Broughton continues to plan for future projects, but said all his success has come […]

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Continue reading about Keys to Online Success with Nathaniel Broughton

twc on February 12th, 2011

In today’s market, it’s not uncommon to find that people need to take a position well beneath their usual and customary occupation in order to keep food on the table and a roof over their heads.  While it may seem counterintuitive, it’s really not: the key is to get the job without destroying your future […]

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Continue reading about Survival Jobs

dgupta5150 on February 9th, 2011

Investors seeking higher returns, often (ex)entrepreneurs who possess special skills or relationships, sometimes look to non-traditional investments such as start-up companies.  We like to call what these highly aspirational individuals do “Angel Investing”. Wikipedia definition of an “Angel Investor”: An angel investor or angel is an affluent individual who provides capital for a business start-up, […]

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Continue reading about Devon George: What is Angel Investing?

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