Consulting on November 30th, 2011

By Timothy Thomas There are very clear similarities between dating and marketing. Both rely on the same basic understanding – every interaction should improve the relationship.  If you focus your energy on making your relationship great with every partner, business or otherwise, you are bound to succeed. Not everyone understands the basics of good dating […]


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What did you do before becoming a Mobile Marketing and Digital Strategy Guru and how did you get into that industry? Prior to my current entrepreneurial role with L7z Group, my day-to-day career was in the corporate world where on the business side I managed, implemented and solved digital strategy challenges in technology with both […]


Continue reading about Gonzalo Araya, Principle, Chief Creative & Analytics Officer at L7z Group *pronounced: “el-sevenz”

It has been proven that in the first 60-seconds of meeting someone, that person has already come to 11 conclusions about who you are based solely upon what you look like.  As the owner of IMAGEine U., an image consulting company in the Philadephia area, I deal with clients on a daily basis that come […]


Continue reading about What to Wear to Work to be Successful: Can Casual Cut It? By Lauren Wuscher

The formal dress code in the workplace will never be out of style simply because if we mean business, then we dress for “business.” I would not want to do business with a man in his pajamas. Nor, would I want to do business with a person that has not showered and combed his hair. […]


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dgupta5150 on November 2nd, 2010

The Hubspot software makes publishing content easy. It’s the most time effective CMS I have used so far. When many people use a CMS they generally struggle with resizing images & creating forms, Hubspot makes this a snap leaving you time to work on creating more content for your site which is what it’s all […]


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dgupta5150 on October 13th, 2010

Tell us a little about Sparks and what services you offer. Sparks is a leading global marketing agency committed to delivering compelling creative marketing solutions that build brand and customer preference across all marketing channels – exhibit, event, environment, retail and related programs. Our core competencies include the strategy, creative, production, marketing, management and measurement […]


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dgupta5150 on October 9th, 2010

In the last installment of this column I examined the reasons why so many promising small businesses fail within the first five years of operation.  The first two reasons I discussed – undercapitalization and lack of knowledge/business experience – are just the tip of the iceberg. My experience in working closely with small business owners […]


Continue reading about Reasons for business failure – part 2 By Dr. Mike Stull

dgupta5150 on October 5th, 2010

If you ask 10 entrepreneurs or experts across the room, you may get 10 different and very valid responses to the question – how can an entrepreneur avoid failure? I believe there are two primary precautions an entrepreneur can practice to reduce the risk of his startup’s failure… First, I see many entrepreneurs fail only […]


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dgupta5150 on September 28th, 2010

Despite the tough economy, or maybe because of it, many people have decided to start their own business. History tells us that most of these businesses will fail within a few years. Here’s how to avoid becoming another statistic. Plan Ahead No matter what your idea is, you need a plan. Every business has customers, […]


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dgupta5150 on August 20th, 2010

Alexander Bartosch, Founder of and How has working virtually improved or impacted your businesses overall productivity? For many people an office space is key to being productive and happy at work. Generally, some one has put thought into everything, your chair will be ergonomic, the air temperature will remain between 68-74 degrees (a […]


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