Earlier posts on this blog have enthusiastically endorsed the idea of using Twitter for customer service.   Virgin, British Airways and other airlines have used it very successfully.  I even have friends who swear by it when they have to meet a plane.   There has been talk about a better response from businesses that have previously […]


Continue reading about Elizabeth Hendry: Should Your Business Use Twitter for Customer Service?

dgupta5150 on January 27th, 2011

Generating leads is about going about it the right way as well as putting in the effort. So very many owners create a web site, print up their business cards, developed brochures, put an ad in the yellow pages and sit back and wait for the phone to ring. Many micro businesses utilize social networking […]


Continue reading about Robert Papes and his Best Practices for Generating Leads

dgupta5150 on January 12th, 2011

So Peggy, what is your take on my question:  Should companies in addition to toll free numbers and email use Twitter for Customer Service?  You are an SME on Customer Experience and I would love to hear your thoughts: Yes, most definitely. I feel that Twitter is rapidly becoming another important avenue of communication with […]


Continue reading about Peggy Morrow’s take on Customer Service using Twitter

dgupta5150 on January 11th, 2011

Myles Miller, CEO and Founder of LeadUP.Biz & was kind enough to offer his take on using Twitter for Customer Service.  In a World that is constantly evolving, does it make sense for your company to keep up with the latest forms of inbound marketing and lead generation? Well the simple and easy answer […]


Continue reading about Should Companies Use Twitter For Customer Service?

dgupta5150 on December 2nd, 2010

By Drew DeMasters Are you in the relationship business? If you’re a marketer, business owner or entrepreneur, you are. Yes, it’s not just psychiatrists, dating services, and companies like Hallmark that are in the relationship business. Let’s use the analogy of a dating service.  The customers of a dating service start by creating a profile […]


Continue reading about Marketing and Dating: A Match Made in Heaven

dgupta5150 on November 20th, 2010

I always knew if I was going to return to the work force after being a stay-at-home mom for 15 years, it was going to have to be in a job that provided me with the flexibility to continue juggling the needs of my two special needs sons. I was also determined to find a […]


Continue reading about Building My Business One Helmet Cover at a Time!

dgupta5150 on October 9th, 2010

In the last installment of this column I examined the reasons why so many promising small businesses fail within the first five years of operation.  The first two reasons I discussed – undercapitalization and lack of knowledge/business experience – are just the tip of the iceberg. My experience in working closely with small business owners […]


Continue reading about Reasons for business failure – part 2 By Dr. Mike Stull

Are you thinking of starting a new business in 2010? Despite the state of the economy – recovering, but slowly – the number of startups remains robust.  It seems that nothing will stop people from pursuing the dream of business ownership. If you are thinking of starting a new business, I encourage you to “date” […]


Continue reading about “Date” Your Startup Before Getting Married To It By Dr. Mike Stull

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