Decision Making
B2B vs. B2C B2B is comprised of marketing to businesses, governments and non-profit organizations. A business may deal with consumer markets (B2C), but all businesses participate in B2B as either a vendor or a purchaser, and frequently as both. Contrary to popular belief, the B2B market is larger than B2C. Both B2B and B2C have […]
Continue reading about B2B vs. B2C Marketing Fundamentals by Dr. George T. Haley
PR has an ability to create awareness and support among constituents for a company’s products or services, management views, intellectual capital and its distinct approach to doing business. It helps build credibility, manage risk, establish a positive reputation and drive sales. There is, however, a sizable gap between promoting products or services and thought leadership, […]
You have often been quoted as having said that we are entering “a new era of corporate transparency”. What exactly does that mean? It means business decision-making will be conducted in an increasingly transparent manner that incorporates a more holistic, cross-functional approach. As a result of changing attitudes toward risk and general animosity directed at […]
Continue reading about A New Era of Corporate Transparency by Joseph M. Ciccolo
When I heard that your blog was going to write about Founders of start-ups I feared it was going to be a mundane blog telling readers to work hard and be willing to take risks to succeed. I am a founder of the start-up http://www.DazzleDogDelight.com . Dazzle Dog Delight is dedicated to passionate dog owners by […]