Decision Making

dgupta5150 on January 5th, 2011

B2B vs. B2C B2B is comprised of marketing to businesses, governments and non-profit organizations.  A business may deal with consumer markets (B2C), but all businesses participate in B2B as either a vendor or a purchaser, and frequently as both.  Contrary to popular belief, the B2B market is larger than B2C.  Both B2B and B2C have […]

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Continue reading about B2B vs. B2C Marketing Fundamentals by Dr. George T. Haley

PR has an ability to create awareness and support among constituents for a company’s products or services, management views, intellectual capital and its distinct approach to doing business. It helps build credibility, manage risk, establish a positive reputation and drive sales. There is, however, a sizable gap between promoting products or services and thought leadership, […]

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Continue reading about Regardless of what you may have heard, public relations still has clout. Lots of it!

dgupta5150 on December 5th, 2010

You have often been quoted as having said that we are entering “a new era of corporate transparency”.  What exactly does that mean? It means business decision-making will be conducted in an increasingly transparent manner that incorporates a more holistic, cross-functional approach.  As a result of changing attitudes toward risk and general animosity directed at […]

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Continue reading about A New Era of Corporate Transparency by Joseph M. Ciccolo

dgupta5150 on August 19th, 2010

When I heard that your blog was going to write about Founders of start-ups I feared it was going to be a mundane blog telling readers to work hard and be willing to take risks to succeed.  I am a founder of the start-up http://www.DazzleDogDelight.com .  Dazzle Dog Delight is dedicated to passionate dog owners by […]

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Continue reading about Joy Randel of Dazzle Dog Delight

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