Direct Marketing Association

dgupta5150 on January 3rd, 2011

Drew and I connected some time ago when both he and I realized we were both true database marketers or heavily involved with CRM.  CRM includes Lead Generation and used to rely on traditional marketing.  Over the last few years, that trend has changed to include Inbound Marketing. In my ongoing series to learn the […]


Continue reading about B2B vs. B2C Marketing: Are They the Same? by Drew DeMasters

dgupta5150 on December 2nd, 2010

By Drew DeMasters Are you in the relationship business? If you’re a marketer, business owner or entrepreneur, you are. Yes, it’s not just psychiatrists, dating services, and companies like Hallmark that are in the relationship business. Let’s use the analogy of a dating service.  The customers of a dating service start by creating a profile […]


Continue reading about Marketing and Dating: A Match Made in Heaven

dgupta5150 on November 22nd, 2010

Research shows that customers who interact with you over multiple channels are more loyal, purchase more and are more profitable than those you interact with over a single channel. As such, email remains an important part of the marketing mix and is a cost-effective tool for customer retention and the nurturing of existing leads.  While […]


Continue reading about Email Marketing by Debbie Simpson

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