Direct Marketing

Earlier posts on this blog have enthusiastically endorsed the idea of using Twitter for customer service.   Virgin, British Airways and other airlines have used it very successfully.  I even have friends who swear by it when they have to meet a plane.   There has been talk about a better response from businesses that have previously […]

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Continue reading about Elizabeth Hendry: Should Your Business Use Twitter for Customer Service?

dgupta5150 on November 22nd, 2010

Research shows that customers who interact with you over multiple channels are more loyal, purchase more and are more profitable than those you interact with over a single channel. As such, email remains an important part of the marketing mix and is a cost-effective tool for customer retention and the nurturing of existing leads.  While […]

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Continue reading about Email Marketing by Debbie Simpson

dgupta5150 on August 1st, 2010

Tell us about Joy Gendusa. I began PostcardMania in 1998 out of my home, with nothing but a phone and a computer, never taking a dime of investment capital. When I started, PostcardMania was a full-service postcard marketing company helping clients create turn-key marketing campaigns with graphic design, printing, mailing list acquisition and mailing services. […]

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Continue reading about Direct Mail Marketing with Joy Gendusa

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