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‘Engaging’ vs. ‘Targeting’: Relationships are a new currency in marketing ‘Engaging’ replaced ‘targeting’ in the marketing lexicon last year. The Brand Z report that I read a few weeks ago, talked about what this means.  Going forward relationships will be more important and effective than the use of overwhelming force or by buying influence.  Here’s […]

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Continue reading about Building Relationships: A Practical Guide to Initiating Engagement with Blog Owners

dgupta5150 on February 28th, 2011

Facebook and Twitter Media Marketing on Mobile Phones In the last couple of years, cell phone companies have made it much easier for you to engage in social media networks on your mobile devices. Cell phone users can easily access Facebook, Twitter, and other social networks through mobile applications or web browsers. I’ve outlined the […]

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By Jim Wolfinger It’s a classic tale heard all too often. “When I was your age, we didn’t have cell phones. We had to pick up an old-fashioned land line to talk to somebody.” Maybe it was your grandmother who told you this, or perhaps your uncle. Regardless, older generations often lament the fact that […]

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Continue reading about Social Media Updates, Taking Over the Call Screen and the Future of Mobile Marketing

dgupta5150 on February 14th, 2011

I believe we are already seeing the marriage of both platforms as mobile marketing is able to reach people in the moment. With the popularity of social media platforms such as Facebook, YouTube and Twitter providing businesses with a way to reach potential customers when they are ready to act is key. I work with […]

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Continue reading about How will Social Media and Mobile Marketing come together?

Kevin on February 12th, 2011

As an internet entrepreneur and marketing professional, Nathaniel Broughton, a native of St. Louis, Missouri, has created a career from an early interest in marketing and investment. Besides his marketing firm, Growth Partner, and a nationwide surety bond agency at SuretyBonds.com, Broughton continues to plan for future projects, but said all his success has come […]

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dgupta5150 on February 8th, 2011

Have you ever really looked at a spider-web? It has all these attachment points along it’s outer rim, and then it has silk like threads going across the center. What if you looked at your marketing strategy as creating a spider-web whose goal is to get a prospect’s mindshare for so long that he realizes […]

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We’ve tailgated. We’ve partied at home. In the stadium and in our backyards, we’ve done it all with beer.  Spruce things up for Super Bowl XLV with “Champagne First- Cheers!” Moët-Hennessy USA has launched a Facebook application combining food, fun, friends and football called “Champagne First- Cheers!” (click for Facebook application) Thought to be an […]

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Continue reading about Different Kind of Pairings; Super Bowl XLV and Moet-Champagne MDCCXLIII

dgupta5150 on January 31st, 2011

One job, hundreds of applications – What does the graduating MBA do to standout? A childhood friend of mine recently mentioned how he had come to meet a very diverse set of people. Be it a coffee shop, the bookstore or a grocery aisle – He said wherever there is a ‘queue’ therein lays the […]

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Continue reading about WE ARE CONNECTED, NOW WHAT? By Vikram Moorjani

dgupta5150 on January 17th, 2011

My friend Vikram and I have had many chats about networking and I offered him a chance to offer a guest post on the topic – The years in business school, you get to see a lot of the good and the bad when it comes to networking.  The economy has definitely created a new […]

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Continue reading about Relationships Yes, Connections No by Vikram Moorjani

dgupta5150 on January 16th, 2011

Can you give us your Background and why you are qualified to discuss mobile Marketing and Inbound Marketing? My name is Zachary Weiner (I am the CEO of a full-service interactive firm LuxuryReach Inc www.luxuryreach.com ; twitter: @luxuryreach we are experts at marketing strategy, emerging media marketing and advertising consulting and offer quite a lot […]

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