I was recently asked one of those questions that really make you go hmmm! The question was to do with how marketing was like a sport. I did not have much of a response at the time. However, after thinking on it for a while I started to see some similarities, especially where business networking […]
Continue reading about Winning the game of business networking by Richard White
A Problem of Perception: Dot-coms vs. Social Media Marketing Ever since the buzz about the ‘coming tech bubble’ started – roughly speaking, sometime in the last month—I’ve noticed myself having this conversation a lot: Some Guy: Where did you say you work again, man? Me: I work at [a locally well-known marketing and SEO company.] […]
Continue reading about The Next Tech Boom: What’s Changed Since the “Dot-com” Era?
Have you ever really looked at a spider-web? It has all these attachment points along it’s outer rim, and then it has silk like threads going across the center. What if you looked at your marketing strategy as creating a spider-web whose goal is to get a prospect’s mindshare for so long that he realizes […]
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By Brendan Kownacki There has become a massive shift in the way news gets reported and consumed, and mobile devices are at the heart of both. This is in part due to the availability of platforms like twitter that acts as a soapbox for anyone with a message to deliver. The increase in the advent […]
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One job, hundreds of applications – What does the graduating MBA do to standout? A childhood friend of mine recently mentioned how he had come to meet a very diverse set of people. Be it a coffee shop, the bookstore or a grocery aisle – He said wherever there is a ‘queue’ therein lays the […]
Continue reading about WE ARE CONNECTED, NOW WHAT? By Vikram Moorjani
Generating leads is about going about it the right way as well as putting in the effort. So very many owners create a web site, print up their business cards, developed brochures, put an ad in the yellow pages and sit back and wait for the phone to ring. Many micro businesses utilize social networking […]
Continue reading about Robert Papes and his Best Practices for Generating Leads
My friend Vikram and I have had many chats about networking and I offered him a chance to offer a guest post on the topic – The years in business school, you get to see a lot of the good and the bad when it comes to networking. The economy has definitely created a new […]
Continue reading about Relationships Yes, Connections No by Vikram Moorjani
Can you give us your Background and why you are qualified to discuss mobile Marketing and Inbound Marketing? My name is Zachary Weiner (I am the CEO of a full-service interactive firm LuxuryReach Inc www.luxuryreach.com ; twitter: @luxuryreach we are experts at marketing strategy, emerging media marketing and advertising consulting and offer quite a lot […]
Continue reading about Combining Social Media with Mobile Marketing by Zachary Weiner
By Jon Gelberg Chief Content Officer, Blue Fountain Media Thanks to technological advances, business has been transformed forever. Websites, e-commerce, online marketing, online communities and web-based content can all serve to enhance a company’s bottom line. Web marketing has become such an effective tool for businesses that many businesses have forgotten the importance of face-to-face […]
Continue reading about Most people seem to be clueless about how to network
I always knew I wanted to run my own business. I had read all the ‘getting started’ business books I could handle at one point and finally decided to just do it! The Internet was starting to really take off during that period so I knew that was the place to be. I decided I […]
Continue reading about How Business Ideas Get Started by Scott McIntosh