Market Research
90-95 percent of new business started as a LeadJen appointment One of the challenges start-up companies face is convincing outside investors to take a chance on them. Without a history of strong sales or a long list of satisfied customers, most start-ups must rely on market statistics that show there is a need for their […]
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Interview with Ann Middleman of ADM Marketing & Research Consulting, which helps companies become knowledge-driven rather than assumption-driven through primary and secondary research What types of marketing research do you do? Do you specialize in a particular industry or population group? Mainly, I conduct surveys, focus groups, and one-on-one interviews, and I’ve worked in just […]
Being an American Marketing Association Board Member is one of the coolest ways to meet and learn from others, network, make new friends and pick up new skills. When I joined my chapter’s board, I was asked if I could conduct our marketing surveys tapping into our member’s feedback/insights using Qualtrics software, which was offered […]