Market Share

dgupta5150 on December 2nd, 2010

Marketing used to be like attending a middle school dance with the boys (marketers) on one side of the gym and the girls (consumers) on the other.  Today’s market environment has changed.  Consumers are more knowledgeable and fearless in their attitudes toward marketers. Today’s consumers want to learn about products on their terms – when, […]

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Continue reading about 5 Similarities between Marketing and Dating

Interview with Ann Middleman of ADM Marketing & Research Consulting, which helps companies become knowledge-driven rather than assumption-driven through primary and secondary research What types of marketing research do you do? Do you specialize in a particular industry or population group? Mainly, I conduct surveys, focus groups, and one-on-one interviews, and I’ve worked in just […]

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Continue reading about Become Knowledge-Driven rather than Assumption-Driven through Marketing Research

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