Marketing And Advertising

dgupta5150 on June 26th, 2011

I was recently asked one of those questions that really make you go hmmm! The question was to do with how marketing was like a sport.  I did not have much of a response at the time. However, after thinking on it for a while I started to see some similarities, especially where business networking […]


Continue reading about Winning the game of business networking by Richard White

dgupta5150 on February 14th, 2011

I believe we are already seeing the marriage of both platforms as mobile marketing is able to reach people in the moment. With the popularity of social media platforms such as Facebook, YouTube and Twitter providing businesses with a way to reach potential customers when they are ready to act is key. I work with […]


Continue reading about How will Social Media and Mobile Marketing come together?

dgupta5150 on January 27th, 2011

Generating leads is about going about it the right way as well as putting in the effort. So very many owners create a web site, print up their business cards, developed brochures, put an ad in the yellow pages and sit back and wait for the phone to ring. Many micro businesses utilize social networking […]


Continue reading about Robert Papes and his Best Practices for Generating Leads

dgupta5150 on January 5th, 2011

B2B vs. B2C B2B is comprised of marketing to businesses, governments and non-profit organizations.  A business may deal with consumer markets (B2C), but all businesses participate in B2B as either a vendor or a purchaser, and frequently as both.  Contrary to popular belief, the B2B market is larger than B2C.  Both B2B and B2C have […]


Continue reading about B2B vs. B2C Marketing Fundamentals by Dr. George T. Haley

dgupta5150 on January 4th, 2011

JR Griggs and I recently met on Reporter Connection and he was kind enough to offer his thoughts on our ongoing series on B2B vs. B2C Marketing.  JR stresses that at the end of the day, people do business with people – One of the biggest mistakes I see from Business to Business (B2B) companies […]


Continue reading about B2B vs B2C Marketing Mistakes to Avoid by JR Griggs

dgupta5150 on January 3rd, 2011

Drew and I connected some time ago when both he and I realized we were both true database marketers or heavily involved with CRM.  CRM includes Lead Generation and used to rely on traditional marketing.  Over the last few years, that trend has changed to include Inbound Marketing. In my ongoing series to learn the […]


Continue reading about B2B vs. B2C Marketing: Are They the Same? by Drew DeMasters

What did you do before becoming a Mobile Marketing and Digital Strategy Guru and how did you get into that industry? Prior to my current entrepreneurial role with L7z Group, my day-to-day career was in the corporate world where on the business side I managed, implemented and solved digital strategy challenges in technology with both […]


Continue reading about Gonzalo Araya, Principle, Chief Creative & Analytics Officer at L7z Group *pronounced: “el-sevenz”

If you remember sitting at home on a Friday night waiting for the phone to ring and wondering why a nice person like you can’t find a date, sitting at your desk wishing and hoping a new client would call may give you some nasty flashbacks. People date each other not because they enjoy dating. […]


Continue reading about 5 ways marketing your business is like dating by Winnie Anderson

dgupta5150 on November 22nd, 2010

Research shows that customers who interact with you over multiple channels are more loyal, purchase more and are more profitable than those you interact with over a single channel. As such, email remains an important part of the marketing mix and is a cost-effective tool for customer retention and the nurturing of existing leads.  While […]


Continue reading about Email Marketing by Debbie Simpson

dgupta5150 on November 18th, 2010

I have been providing internet marketing services to a variety of clients for the last fourteen years through my company, Success Promotions.  My professional career has seen plenty of changes not only in the internet itself, but in the economy.  One thing I’ve learned through the school of hard knocks that I would certainly pass […]


Continue reading about Keys to Solopreneur Success in The Best AND Worst of Times

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