Rate Of Return

dgupta5150 on December 14th, 2010

Social Media has the ability to drive inbound leads (people requesting information from you) into your business. These leads will transform the way you look at growing your business. But the question everyone is asking is, “How do we measure return on investment of social media?” I was recently at a technology conference where one […]


Continue reading about Measure Social Media ROI by Susan Appel

Every company wants to send emails with great response rates.  And have their sales reps’ calls answered when they leave a message?  Right?  They also want ink, online, analyst and social media coverage.  And why not even win National awards! If you want new leads, qualified third party lists may be a great option.  Beware:  […]


Continue reading about 3rd Party Email Marketing Lists: Go from Cold to Hot Leads by Juliahidy.com

dgupta5150 on November 22nd, 2010

Research shows that customers who interact with you over multiple channels are more loyal, purchase more and are more profitable than those you interact with over a single channel. As such, email remains an important part of the marketing mix and is a cost-effective tool for customer retention and the nurturing of existing leads.  While […]


Continue reading about Email Marketing by Debbie Simpson

dgupta5150 on July 22nd, 2010

What gave you the confidence and what helped you decide to finally leave a comfortable, six figure job as a consultant, and start a business selling used boxes? I had worked as a consultant for about ten years and had become, some would say, an expert enterprise technology; I was good at what I did. I […]


Continue reading about Marty Metro, Founder of UsedCardboardBoxes.com

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