Response Rate

dgupta5150 on November 22nd, 2010

Research shows that customers who interact with you over multiple channels are more loyal, purchase more and are more profitable than those you interact with over a single channel. As such, email remains an important part of the marketing mix and is a cost-effective tool for customer retention and the nurturing of existing leads. ¬†While […]


Continue reading about Email Marketing by Debbie Simpson

Being an American Marketing Association Board Member is one of the coolest ways to meet and learn from others, network, make new friends and pick up new skills.¬† When I joined my chapter’s board, I was asked if I could conduct our marketing surveys tapping into our member’s feedback/insights using Qualtrics software, which was offered […]


Continue reading about Conversation with Ryan Smith, the CEO of Qualtrics Survey Software and Expert in Increasing Response Rates

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