Response Rate
Research shows that customers who interact with you over multiple channels are more loyal, purchase more and are more profitable than those you interact with over a single channel. As such, email remains an important part of the marketing mix and is a cost-effective tool for customer retention and the nurturing of existing leads. While […]
May
16
dgupta5150 on May 16th, 2010
Being an American Marketing Association Board Member is one of the coolest ways to meet and learn from others, network, make new friends and pick up new skills. When I joined my chapter’s board, I was asked if I could conduct our marketing surveys tapping into our member’s feedback/insights using Qualtrics software, which was offered […]