Retailing

What is BobCarMedia? BobCarMedia is an experiential, mobile marketing tool that allows potential consumers to “test drive” products or services outside of the traditional retail environment. BobCars are sleek, brightly colored, eco-friendly cars that function as mobile showrooms. Each car is equipped with trained brand ambassadors that educate and empower the customer and deliver a close, one-to-one interaction with the […]

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Continue reading about Interview with Benjamin Cohen, CEO and Founder of BobCarMedia

dgupta5150 on July 22nd, 2010

What gave you the confidence and what helped you decide to finally leave a comfortable, six figure job as a consultant, and start a business selling used boxes? I had worked as a consultant for about ten years and had become, some would say, an expert enterprise technology; I was good at what I did. I […]

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Continue reading about Marty Metro, Founder of UsedCardboardBoxes.com

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