Ad retargeting, or remarketing, has been getting a ton of buzz lately.  A recent study by comScore has shown that over other types of ad placement strategies, “retargeting generate(s) the highest lift in trademark search behavior.”  comScore’s data shows a 1,046% increase in search from retargeting alone, and while this increase is very significant, it’s […]

Continue reading about What Is Ad Retargeting by Samir Soriano?