Silicon Valley
B2B vs. B2C B2B is comprised of marketing to businesses, governments and non-profit organizations. A business may deal with consumer markets (B2C), but all businesses participate in B2B as either a vendor or a purchaser, and frequently as both. Contrary to popular belief, the B2B market is larger than B2C. Both B2B and B2C have […]
Continue reading about B2B vs. B2C Marketing Fundamentals by Dr. George T. Haley
By Larry Chaityn, President, New York-Tristate Keiretsu Forum lchaityn@keiretsuforum.com 917-859-4266 Start up ventures fail because of four key factors: • They have not correctly identified the market for their product • They have built a set of product features without validating customer needs, (a technology in search of a business problem), • They do not […]
Continue reading about EIGHT DO’S AND DON’TS FOR START-UP SUCCESS
Olga has revolutionized advertising industry by pioneering a new advertising model – Pay Per Deal model. IdeaMama Ad Network has been successfully marketing B2B companies with complex sales utilizing this new PPD ad model despite established perceptions that affiliate marketing is only suitable for consumer product. Hundreds of affiliates worldwide help companies with limited marketing […]
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