Social Media on October 14th, 2013

A great advertising campaign can really make a new brand, or turn around a failing one. Get it right and your slogan could be infamous and effective for decades to come. Here’s our pick of the brands that did it right:   Old Spice – The Man Your Man Could Smell Like The Old Spice […]


Continue reading about Our Favourite Marketing Campaigns of All Time

dgupta5150 on June 26th, 2011

I was recently asked one of those questions that really make you go hmmm! The question was to do with how marketing was like a sport.  I did not have much of a response at the time. However, after thinking on it for a while I started to see some similarities, especially where business networking […]


Continue reading about Winning the game of business networking by Richard White

‘Engaging’ vs. ‘Targeting’: Relationships are a new currency in marketing ‘Engaging’ replaced ‘targeting’ in the marketing lexicon last year. The Brand Z report that I read a few weeks ago, talked about what this means.  Going forward relationships will be more important and effective than the use of overwhelming force or by buying influence.  Here’s […]


Continue reading about Building Relationships: A Practical Guide to Initiating Engagement with Blog Owners

electricpencil on April 7th, 2011

The micro blogging platform of Twitter is extremely popular – so much so that there are now 200 million users worldwide. The sad truth is however that not nearly enough of these users are using the platform to its full potential. This is fine if you are an account holder who just happens to quite […]


Continue reading about Twitter tools: The Ultimate 4

dgupta5150 on February 28th, 2011

Facebook and Twitter Media Marketing on Mobile Phones In the last couple of years, cell phone companies have made it much easier for you to engage in social media networks on your mobile devices. Cell phone users can easily access Facebook, Twitter, and other social networks through mobile applications or web browsers. I’ve outlined the […]


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dgupta5150 on February 14th, 2011

I believe we are already seeing the marriage of both platforms as mobile marketing is able to reach people in the moment. With the popularity of social media platforms such as Facebook, YouTube and Twitter providing businesses with a way to reach potential customers when they are ready to act is key. I work with […]


Continue reading about How will Social Media and Mobile Marketing come together?

dgupta5150 on February 8th, 2011

Have you ever really looked at a spider-web? It has all these attachment points along it’s outer rim, and then it has silk like threads going across the center. What if you looked at your marketing strategy as creating a spider-web whose goal is to get a prospect’s mindshare for so long that he realizes […]


Continue reading about Create a Marketing Spider-Web for Lead Generation

We’ve tailgated. We’ve partied at home. In the stadium and in our backyards, we’ve done it all with beer.  Spruce things up for Super Bowl XLV with “Champagne First- Cheers!” Moët-Hennessy USA has launched a Facebook application combining food, fun, friends and football called “Champagne First- Cheers!” (click for Facebook application) Thought to be an […]


Continue reading about Different Kind of Pairings; Super Bowl XLV and Moet-Champagne MDCCXLIII

dgupta5150 on January 16th, 2011

Can you give us your Background and why you are qualified to discuss mobile Marketing and Inbound Marketing? My name is Zachary Weiner (I am the CEO of a full-service interactive firm LuxuryReach Inc ; twitter: @luxuryreach we are experts at marketing strategy, emerging media marketing and advertising consulting and offer quite a lot […]


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dgupta5150 on January 12th, 2011

So Peggy, what is your take on my question:  Should companies in addition to toll free numbers and email use Twitter for Customer Service?  You are an SME on Customer Experience and I would love to hear your thoughts: Yes, most definitely. I feel that Twitter is rapidly becoming another important avenue of communication with […]


Continue reading about Peggy Morrow’s take on Customer Service using Twitter

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