Social Media
Myles Miller, CEO and Founder of LeadUP.Biz & LearningBreaks.com was kind enough to offer his take on using Twitter for Customer Service. In a World that is constantly evolving, does it make sense for your company to keep up with the latest forms of inbound marketing and lead generation? Well the simple and easy answer […]
Continue reading about Should Companies Use Twitter For Customer Service?
Changing gears a bit I wanted to hear from subject matter Gurus and influencers on the topic of using Twitter for Customer Service. Common sense says sales and marketing brings a consumer in and customer service is how you keep them for the long term. However, we know many firms that do not always follow […]
Continue reading about Why Companies Need Twitter in Their Customer Service Plan by Julie Spira
JR Griggs and I recently met on Reporter Connection and he was kind enough to offer his thoughts on our ongoing series on B2B vs. B2C Marketing. JR stresses that at the end of the day, people do business with people – One of the biggest mistakes I see from Business to Business (B2B) companies […]
Continue reading about B2B vs B2C Marketing Mistakes to Avoid by JR Griggs
Drew and I connected some time ago when both he and I realized we were both true database marketers or heavily involved with CRM. CRM includes Lead Generation and used to rely on traditional marketing. Over the last few years, that trend has changed to include Inbound Marketing. In my ongoing series to learn the […]
Continue reading about B2B vs. B2C Marketing: Are They the Same? by Drew DeMasters
In the daily course of business, networking and attending conferences you always learn something new. I have attended numerous conferences that focus primarily on B2B (Business to Business) marketing which demonstrates that the sales cycle in the B2B world is often long and complex. Imagine your company is selling radar systems to the US Navy […]
Continue reading about B2B vs B2C Marketing – What’s The Difference? By Michelle Salater
Social Media has the ability to drive inbound leads (people requesting information from you) into your business. These leads will transform the way you look at growing your business. But the question everyone is asking is, “How do we measure return on investment of social media?” I was recently at a technology conference where one […]
Continue reading about Measure Social Media ROI by Susan Appel
In the book The Tipping Point by Malcolm Gladwell he references “connectors”. To me and specifically what I do for a living, connectors play a vital role in developing brands and bringing people together. Because of how we function today in society and as a species connectors are even more important now than ever. For […]
Continue reading about A Connector’s World – Connecting and Kindness
By Jon Gelberg Chief Content Officer, Blue Fountain Media Thanks to technological advances, business has been transformed forever. Websites, e-commerce, online marketing, online communities and web-based content can all serve to enhance a company’s bottom line. Web marketing has become such an effective tool for businesses that many businesses have forgotten the importance of face-to-face […]
Continue reading about Most people seem to be clueless about how to network
Human beings are social animals. Our opinions about men or women or products are largely driven by the opinion of others or the status of the individual or company within our group. Effectively people won’t buy from you or date you unless other people find you desirable. Ah, the old chicken and egg, so what […]
Continue reading about How Is Marketing (Lead Generation) Similar To Dating?
Every company wants to send emails with great response rates. And have their sales reps’ calls answered when they leave a message? Right? They also want ink, online, analyst and social media coverage. And why not even win National awards! If you want new leads, qualified third party lists may be a great option. Beware: […]
Continue reading about 3rd Party Email Marketing Lists: Go from Cold to Hot Leads by Juliahidy.com